Santa Clara CVB Launches Meeting & Events Digital Campaign
“Meet in Santa Clara” is the idea behind the Santa Clara CVB’s new digital campaign to drive meeting and event planners to book the Santa Clara Convention Center, Santa Clara hotels, and other Santa Clara venues. The campaign is utilizing display advertising, retargeting, and paid search among the tools to reach meeting and event planners. In addition, a call to action landing page has been created at meetings.santaclara.org and incentives are being offered to planners who engage in the campaign. Roundtrip airfare, hotel accommodations, and more are being offered to qualified planners.