Catalina Island Transformed Into Whatever, USA

The Catalina Island Chamber/Visitors Bureau reported that during the last weekend in May, Bud Light transformed Catalina Island into its next Whatever, USA, location. Whatever, USA, is part of Bud Light’s advertising campaign: “The perfect beer for whatever happens.” The campaign debuted during Super Bowl 2014. “Catalina Island is known as a place to relax and get away from it all, making it the perfect location for the ultimate Bud Light immersive experience, Whatever, USA,” Bud Light Vice President Alexander Lambrecht said in a statement. At Bud Light’s first Whatever, USA, event in Crested Butte, Colo., more than 1,000 beer fans attended after submitting videos and photos on social media. Anheuser-Busch InBev uses videos and images of Whatever, USA, events in its advertising and social media.