Visit Seattle Earns Three Local ADDY Awards for New Destination Marketing Campaign on visitseattle.tv
Visit Seattle’s new branded video content on visitseattle.tv took home three American Advertising Awards (ADDY) in late March. Visit Seattle was recognized with the Judges Choice Award and the Silver ADDY Award for Integrated Branded Content for the visitseattle.tv video content series “First Takes” and “Sounds by the Sound.” Visit Seattle also earned a Silver ADDY Award for Film and Video Cinematography for the “First Takes” seaplane video. The American Advertising Federation (AAF) hosts the ADDY Awards, which are the advertising industry’s largest competition, representing 40,000 advertising professionals.
With these three local awards, Visit Seattle will now move on to the regional ADDY awards. The series “First Takes” and “Sounds by the Sound” are the primary components of Visit Seattle’s branded video content and main features of visitseattle.tv which launched last fall. “Sounds by the Sound,” the first-of-its-kind, long-form series built entirely for a brand partner on Revolt TV (owned by Sean “P Diddy” Combs) and “First Takes,” a video series showcasing actual Seattle visitors describing their first visits to the Emerald City offers a mix of branded video content. Visit Seattle also has a Seattle eCookbook and created its own Pandora music channel.