Adrian Award Winners
Visit Vacaville Wins Gold Adrian Award
Visit Vacaville has received a Gold Adrian Award for Website Design from the Hospitality Sales & Marketing Association International (HSMAI). In 2015, Visit Vacaville chose to rebrand its organization to better showcase the story of Vacaville through updated logos, taglines, and brand colors. As part of this rebranding initiative, Visit Vacaville established a new digital marketing platform that features Vacaville and the surrounding communities through a fully responsive website using cutting-edge technology and user interface elements. By combining the new brand with an innovative and attractive website with best-in-class user interface features, Vacaville looked to increase engagement with core target audiences and drive tourism to the region.
San Francisco Travel Receives Adrian Award for Culinary Campaign
The San Francisco Travel Association has received an Adrian Award from the Hospitality Sales & Marketing Association International (HSMAI). The DMO’s San Francisco Culinary Campaign won a Gold Award in the category of Digital Marketing/Integrated Market Campaign for Consumers (B2C). Utilizing a new “always on” content strategy, San Francisco Travel leveraged key moments in time, as well as the food and wine culture to create awareness of the city's culinary excellence and increase perception as a top culinary destination. A key component of the campaign included developing and promoting a series of culinary-related content across multiple digital platforms. The target audiences were older millennial and Generation X travelers, couples and individuals (not families), from urban and suburban environments, domestically targeting Los Angeles, New York City and Chicago.
Visit Seattle Receives Top Honors for Destination Advertising at Hospitality Industry’s Adrian Awards Gala
Visit Seattle’s consumer advertising video Seattle First Takes: Taking Flight and content channel web site visitseattle.tv received two Platinum Awards in the categories of Television – Consumer and Website, respectively, at the 60th Anniversary Hospitality Sales and Marketing Association International’s (HSMAI) Adrian Awards. Seattle First Takes documents real travelers’ first-time experiences in Seattle. This original video series, which includes 15 episodes, airs on Visit Seattle’s original content channel visitseattle.tv. “Seattle First Takes was our way of sharing the awe and wonder of our city that only first-time visitors could so perfectly describe. It was the first of many different series that are all housed on our web-based channel, visitseattle.tv,” said Ali Daniels, vice president of marketing for Visit Seattle. In addition to receiving this year’s Platinum Awards for Seattle First Takes: Taking Flight and VISITSEATTLE.tv, Visit Seattle also took home three Gold Awards and two Silver Awards for destination advertising and digital marketing campaigns.