Visit Vacaville Receives DMAP Designation
Earlier this year, Visit Vacaville was one of 22 DMOs that received a Destination Marketing Accreditation Program (DMAP) seal in recognition of their destination organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination marketing organizations around the world. “Although the DMAP accreditation was a very intensive process, we are now able to demonstrate Visit Vacaville’s commitment to the highest performance standards,” said Visit Vacaville CEO Melyssa Laughlin. The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research.