Visit Lubbock’s John Osborne Recognized as the 2021 Tall in Texas Award Recipient

The Texas Travel Alliance (TTA) awarded Visit Lubbock President & CEO John Osborne the 2021 Tall in Texas Award during the 2021 Texas Travel Summit in Amarillo, in September. This award recognizes the contributions of an individual to the Texas Travel Alliance and the travel and tourism industry. During his tenure in Lubbock, Osborne has been an active Board member for TTA from 2012 to 2021 and Chairman of the Board in 2019-20. Most notably for his nomination, Osborne’s comprehensive approach to economic development, incorporating tourism as a key component for growth, is a forward-thinking style that generates a greater economic impact. As an advocate for tourism causes on the state level, Osborne used his time as chairman for the Texas Economic Development Council in 2016 to further economic development in Texas by giving a voice to the travel and tourism industry. Currently, he serves as the chairman for the Ports-to-Plains Alliance, which advocates for the development of highway infrastructure from the highest-trafficked inland port in the country through the heartland of America’s food, fiber and energy supply.