Santa Cruz County, San Luis Obispo County and West Hollywood Chosen by Travel Weekly for Fam Tour, Magazine Covers
Cover Stars is Travel Weekly UK’s flagship annual competition–in association with Visit California, American Airlines, and British Airways–and is designed to showcase the top travel sellers, with an additional focus on Visit California and the participating partner destinations of Santa Cruz County, San Luis Obispo County and West Hollywood. The destinations were chosen by Travel Weekly magazine in the UK to be featured on the cover in 2018 as part of the Travel Weekly Cover Stars competition and familiarization tour. The Cover Stars competition gives travel agents the opportunity join a fam trip where they will each be photographed enjoying activities or experiences within a destination which will then grace the cover of Travel Weekly’s printed magazine. All agents apply for this annual opportunity, and ultimately a total of 12 agents will be featured on every fourth cover throughout 2018. Currently in its seventh year, Cover Stars celebrates 12 Travel Weekly agents by hosting them on a familiarization tour while a photo shoot takes place concurrently at a variety of locations within the destination. Throughout 2018, one of the winners will appear on the front cover of Travel Weekly each month, and is profiled in a double-page spread inside, where they talk about their career and their experience of the sponsors’ and partners’ product during the trip. This editorial will run 16 months to the final cover and profile to appear in December 2018.