Travel Lane County Receives DMAP Designation
Travel Lane County was awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world. Recognition of Travel Lane County’s DMAP accreditation will occur at the July 2018 Destinations International Annual Conference in Anaheim. The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Travel Lane County joins the ranks of more than 200 destination organizations that have obtained DMAP recognition.