Destinations International announced that 15 destination organizations received a Destination Marketing Accreditation Program (DMAP) seal in recognition of their destination organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination marketing organizations around the world. The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research.
Several organizations achieved accreditation with distinction, an honor reserved for those destination organizations that go beyond meeting the required standards of accreditation to truly showcase the breadth of their operation and their commitment to advancing the destination they serve.
The following accreditations and re-accreditations include these DMA West-member organizations:
- Seattle Southside Regional Tourism Authority
- Visit Tri-Cities – With Distinction (exemplary application)
- Visit Tucson