Ventura VCB Honored with Gold Adrian Award for Travel Marketing Excellence
The Ventura VCB received a gold award from Hospitality Sales & Marketing Association International (HSMAI) in the 60th annual Adrian Awards, the largest and most prestigious global travel marketing competition. VVCB won the award for their public relations campaign orchestrated to give a memorable welcome for the Amgen Tour of California passing through Ventura in 2016.
The Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, which challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines each spring. Click here for more information on the award-winning campaign, and view a video of the original event below.