Ventura VCB Reveals New Content-Driven 2017 Visitor Guide

In its 2017 Visitor Guide, the Ventura VCB features a new content-driven approach that makes use of local talent and traditional advertisements have been replaced by advertorials. In this manner, businesses become part of the Ventura story and join the VVCB in promoting the Ventura experience as a whole. Local talent is featured in the photography and editorials, and locals share their favorite spots in a section titled “Ask a local: Ventura Vibes.” A digital version is available at