World Travel & Tourism Council Approves South Tahoe Among First Two in the Country as Part of ‘Safe Travels Stamp and Global Protocols’ Initiative
South Lake Tahoe has earned “Safe Travels stamp and global protocols” recognition as part of a progressive group working to restore confidence in travel from the World Travel & Tourism Council. The Safe Travels stamp is the world’s first-ever global safety and hygiene designation for travel and tourism, designed specifically to address COVID-19 and similar outbreaks. The stamp will allow travelers and other travel and tourism stakeholders to recognize destination authorities and companies around the world that have implemented health and hygiene standards aligned with WTTC’s Safe Travels Protocols.
The Lake Tahoe Visitors Authority, www.tahoesouth.com, applied for the designation by outlining the health and safety guidelines established by county health experts and government officials in Douglas and El Dorado counties. Those guidelines were communicated and frequently updated to visitors through various platforms including website landing pages on Tahoe South “Know Before You Go” and Responsible Recreation, social channels, press releases and media outreach. Lake Tahoe South Shore is an early adopter in the United States along with Hawaii. The remaining destinations currently involved are located internationally primarily throughout Canada and Europe. In addition, Lake Tahoe Visitors Authority is an ambassador for the “safe travels stamp” program and is encouraging local businesses to get involved. When approved, local stakeholders can utilize a customized Safe Travels logo on their website, social media and newsletters to further reinforce the destination’s efforts as a leader in the travel and tourism industry.