Visit Oakland Launches “Oakland Style” Shopping Campaign

In mid-June Visit Oakland launched the all-new “Oakland Style” shopping campaign. The mission of the campaign is to showcase the city’s diverse fashion styles and the messages they represent, through a digital fashion guide that visitors can use while exploring Oakland’s apparel and accessories shopping offerings. It highlights Oakland’s fashion designers and boutiques, and encourages visitors and locals alike to shop locally. The digital fashion guide highlights five fashion styles, including Town Pride, Vintage and Consignment, A Night on The Town, Elevated Style and Lakeside Lounging. Visitors can explore these different styles, and shop looks from local Oakland designers and boutiques. Whether it’s the historical significance of a black beret or MC Hammer’s legendary parachute pants, Oakland fashion trends express a greater meaning and are influenced by history, pop culture and politics. Visit Oakland is also launching the “Live This Look” video series, hosted by local influencers Jena and Fredia of “It’s A Look” podcast, which highlights Oakland boutiques and designers to viewers. Watch the pilot episode, here http://bit.ly/31ruos9. For more information about “Oakland Style,” visit www.visitoakland.com/style or follow #OAKstyle on social media.