Santa Monica Travel & Tourism Brings a Slice of LA's Beach City to Life in Australia
This fall a slice of Santa Monica popped up along the iconic Sydney Harbour offering Australians the opportunity to experience a taste of laid-back Santa Monica living. Australia is a top international feeder market for the City of Santa Monica and the six-week activation was designed to entice more travelers from the market to visit. From September 22 to October 31, 2019, Santa Monica at Pier One Sydney Harbour brought the beach city to life along Sydney’s iconic waterfront with a curated menu of SoCal-style food and beverages and live-cooking demonstrations from three award-winning Santa Monica chefs, free wellness and fitness experiences, an organic mini-farmers market and live music sunset sessions. “Australians share a similar mindset to Santa Monica residents, particularly with our focus on health and wellness, laid back lifestyle and love of fresh food, and that’s ultimately what we considered when planning the calendar of events,” said Misti Kerns, president & CEO of Santa Monica Travel & Tourism (SMTT).
Santa Monica at Pier One Sydney Harbour brought a slice of LA’s Beach City to life in Australia.