Las Vegas CVA Introduces ‘Only Vegas Moments’
In May, Las Vegas introduced ‘Only Vegas Moments,’ a series of four digital short films and broadcast spots. The campaign’s cultural storylines reinforce the iconic brand’s identity as the paramount purveyor of adult freedom and encourages visitors to embrace unique only-in-Vegas moments of self-truth. To view the new short films and spots click here. “The introduction of ‘Only Vegas Moments’ celebrates the long-standing promise of adult freedom in Las Vegas by embracing contemporary storylines that are relatable to a wide range of potential visitors,” said Cathy Tull, chief marketing officer for the Las Vegas CVA. “Through authentic and empowering experiences, the new stories highlight Las Vegas as a destination where being whomever you want is not just allowed, but encouraged.” The ‘Only Vegas Moments’ storylines are as follows:
Now & Then: For a young LGBTQ couple in love, a trip that starts as just a getaway to where they first met turns into a life-defining experience.
Party of One: A woman whose travel plans change suddenly finds herself in Las Vegas with the rare opportunity to do something just for her. With no one to look after and nothing on her schedule, it’s an opportunity for a working mom to practice self-care.
The Meetup: A traveler in Las Vegas on business decides to make his trip more interesting by transforming himself into a mysterious smooth operator—and people can’t help but take notice.
The Anniversary: A couple in a relationship on the rocks decides to embrace the freedom of Vegas in hopes of remembering why they fell in love in the first place.
All filmed in Las Vegas, the spots will air on major national and network channels as well as live on the brand’s website and YouTube channel.