Major Renovations to “@the Grounds” in Placer County Unveiled
With fairgrounds across California and the United States struggling financially, the result of a unique joint effort was unveiled earlier this year–a $10 million renovation that transformed the old property into a new event center called @the Grounds. The collaboration between Placer County and Placer Valley Tourism is a first in the Unites States, as never before has a tourism agency and a county rehabilitated an aging fairgrounds site to this scale. Placer Valley Tourism assumed management of the facility July 2017 and immediately began the renovation effort. “We had a vision of what this community asset could be, and we are excited to show that the dream has become a reality,” said Placer Valley Tourism and @the Grounds CEO David Attaway. “@the Grounds is a place our entire region can be proud of and one that will serve as conduit for valuable tourism dollars to our communities. We have only begun to uncover what is possible @the Grounds. We continue to work to add another game-changing piece with a multi-use events center by 2019,” added Attaway.