Santa Cruz is for (Music) Lovers: Let’s Cruz on Pandora

For the first time, Visit Santa Cruz County brought the destination message to Pandora listeners. A branded “Let’s Cruz” ad appeared on Pandora stations through June 30. The Santa Cruz County presence on Pandora targeted women ages 25-49 years old in Santa Cruz County’s prime visitor market. The “Let’s Cruz” ad remained in-view as the listeners expanded and contracted their web view, which kept the ad as the focal point of the listening experience. Targeting IP addresses on the Pandora platform, Visit Santa Cruz County reached those listeners just in time for the summer season.