Catalina Island Chamber of Commerce & Visitors Bureau is Now Love Catalina Island
Catalina Island Chamber of Commerce & Visitors Bureau officially changed its name to Love Catalina Island and unveiled a new logo June 10, 2020. As Catalina Island’s official Tourism Authority, the rebrand better reflects the organization’s mission to promote and share love for the small island located off the coast of southern California. Attracting more than one million visitors annually, tourism is the economic lifeline for the island and its 4,096 residents. “Our new name not only reflects the immense love we have for our destination, but also how we want visitors to feel from the moment they step onto the island. Despite the challenges that lie ahead to fully recover from the impacts of this crisis, we are eager to welcome visitors back to our home, and are optimistic that travelers will once again be able to experience what makes this destination so unique,” said President & CEO Jim Luttjohann. Drawing inspiration from its attachment to the water, the new logo represents a classic Burgee flag, while the blue and yellow color scheme act as a nod to the sea and sun. In addition to promoting Catalina as an unparalleled tourism destination, Love Catalina Island helps protect and steward the environment through its Care for Catalina initiative. With 88 percent of the island uninhabited and protected as a land trust, Love Catalina Island works closely with partners like the Catalina Island Conservancy and the City of Avalon to conserve natural landscapes, implement sustainable practices and encourage responsible travel.