Casper

Visit Casper (WY) Launched New Marketing Campaign

Visit Casper (WY), the DMO for Natrona County, unveiled “The One & Only” marketing campaign starting January 2020. “Casper, Wyoming, is the only place in the world named Casper,” said Brook Kaufman, CEO of Visit Casper. “This new campaign celebrates everything that makes Casper a distinct destination.” Print ad placements were placed in the Visit Wyoming Vacation Guide, the Great American West international guides and the Yellowstone Journal, with digital display and social ads running in the key consumer target markets as well as meeting publications. “With a destination as diverse as Casper, sometimes it’s hard to identify one thing that makes it travel-worthy,” said Amanda Scherlin, marketing manager for Visit Casper. “For this campaign, we focused on only-in-Casper experiences from traveling the Oregon Trail by covered wagon to catching the fish of a lifetime on the North Platte River.” In addition, Visit Casper relaunched their website with a new design element to help guide travelers deeper into the site and assist with SEO.