Albuquerque Tourism Marketing District Established
In late March, the Albuquerque City Council voted unanimously to establish an Albuquerque Tourism Marketing District (ATMD) that will boost the amount of funding available to promote the city as a travel destination. By adding a 2% assessment to the guest check-out folio at approximately 150 lodging properties located within the District, the ATMD will provide a vital new source of dedicated funding to market Albuquerque as a top destination. Guests who stay overnight at a property within the District boundaries will begin paying the fee on July 1, 2022. The City of Albuquerque will be responsible for collecting the assessments, which are estimated to total $4.8 million in the first year based on pre-pandemic visitation levels. A governing committee composed of representatives from lodging properties in the District will oversee the funds, which Visit Albuquerque would use to expand marketing of the city, enhance visitor services, and develop destination assets and events. The ATMD will be in effect for an initial period of five years. “The ATMD will be a game changer in terms of Albuquerque’s ability to attract new visitors and compete for the millions of dollars they will spend in our city,” said Tania Armenta, President & CEO of Visit Albuquerque.