Rebranded Tourism Bureau Inspires Visitors to Embrace the Desert
The desert is hot. It’s desolate. It’s rough, dangerous and wild. And it’s exactly what Scottsdale visitors need right now. With its new brand and advertising campaign, Experience Scottsdale is telling travelers exactly why they must venture out to the Sonoran Desert.
For nearly 30 years, Experience Scottsdale marketed Scottsdale to visitors from around the globe as the Scottsdale Convention & Visitors Bureau. In late September, the organization unveiled its new brand, advertising campaign and corporate identity.
With the Effortless Revitalization brand, Experience Scottsdale aims to tell a story of both adventure and relaxation, highlighting the moments and emotions awaiting Scottsdale visitors of all ages.
Experience Scottsdale is kick-starting its brand with a new advertising campaign, Absolutely Scottsdale. Through print and digital advertisements and a television commercial, Experience Scottsdale will give audiences a sense of place, tap into its natural surroundings, and redefine perceptions of the Sonoran Desert.
Experience Scottsdale spent 18 months researching and developing its new brand and corporate identity in partnership with Salt Lake City-based creative agency STRUCK.
For more information about the Experience Scottsdale brand, visit: www.experiencescottsdale.com/brand.