Explore Whitefish Launches ‘Wander’ Campaign
Numerous Images The popular Montana resort town has a new destination marketing campaign. In developing Whitefish’s 2018-2019 advertising campaign, which needed to position the destination “at the heart of adventure” while inspiring potential visitors to experience “the wonder of it all.” The resulting headline-driven 2018-2019 campaign, which is entitled simply “Wander” has a striking headline and evocative imagery. The campaign was developed by DVA Advertising & Public Relations. The campaign will be rolled out in print, digital, and outdoor advertising throughout the U.S. and Canada ahead of the 2018-19 winter season. Additional executions will be developed to promote the spring and fall seasons, and the campaign look and feel will be adapted to other marketing tools such as the official Whitefish visitor guide, website, social media, maps, brochures, and other materials.