Travel Salem Launches Sports Commission
Travel Salem, the destination marketing and management organization for Oregon’s capital city and surrounding region, has formed the Salem Area Sports Commission (SASC). The Commission will serve as the official sports tourism organization dedicated to marketing the Salem area as a premier, year-round destination for sporting events that drive positive economic impact to the region. “With the formation of the Salem Area Sports Commission, we now have one cohesive group that can help bring more visibility to the assets and venues in our area, heighten the visitor and event planner experience and drive positive economic impact, which supports local businesses and an enhanced quality of life,” said Angie Onyewuchi, CEO of Travel Salem. The SASC includes a dedicated Travel Salem staff person as well as 15 to 20 volunteer professionals from the region’s top sports venues, colleges, corporations, amateur sports clubs and the hospitality industry. The SASC receives its primary funding through Salem and Mid-Willamette Valley lodging tax collections as part of the Travel Salem tourism bureau. Additional funding sources may include event sponsorships, grants and fundraising events.