Visit Tucson Seeks Community Input for 10-Year Tourism Master Plan

In an effort to continue the expansion of Tucson and Southern Arizona’s tourism industry–$2.35 billion of direct spending in Pima County in 2017–Visit Tucson is spearheading a 10-Year Metro Tucson Tourism Master Plan. The plan will incorporate opinions and perspectives from stakeholders, government funders, community and business leaders, and visitors to develop a road map for the future of tourism in the metro Tucson area. As part of this process, issues such as product development and events as well as topics not traditionally considered part of tourism, such as infrastructure needs and local quality of life, will be considered and analyzed. Visit Tucson is working with Resonance Consultancy to create the tourism master plan.