Visit Santa Cruz County Safety Pledge Campaign for Locals and Visitors
To promote safety and support local businesses as they reopen Visit Santa Cruz County (VSCC) launched The Safety Pledge Campain. A positive approach that urges residents and visitors to be courteous, respectful, and caring of those around them – and that by social distancing and wearing a mask – among other best practices – they are protecting others and themselves. The Safety Pledge goes beyond stating the rules and appeals for a spirit of goodwill toward others. The pledge includes collateral materials designed to be featured in shop windows, websites, and social media platforms which is available to any organization willing to help promote the concept. As part of The Safety Pledge, VSCC established a new section of their website as a resource
www.santacruz.org/partners/covid-19-resources/, indicating businesses that are open and featuring updates on their COVID safety measures. The campaign also includes a broad distribution of free window signage for storefront businesses throughout the county. Printable Safety Pledge signage can be found at www.santacruz.org/partners/covid-19-resources/. Local businesses can also pick up copies of various sizes of signage at selected locations throughout the county. Safety pledge efforts were supported with personal visits by VSCC staff to all lodging properties, as well as some area restaurants and other businesses through July.