Travel Salem Unveils New Brand Identity
“The Most Oregon Part of Oregon”
With Oregon on nearly every bucket list of places to visit thanks to the positive media coverage the state has garnered in recent years, Travel Salem announced the launch of a new brand identity that heightens the position of the Salem area as a premier destination for business and leisure travelers. The new brand features a modern logo, vibrant visuals, a relaxed and welcoming voice and the tagline, “Travel Salem. The Most Oregon Part of Oregon.” The new brand elements and tagline convey the message that in and around the state capital are all of the really Oregon things visitors are coming for including outstanding food and drink, scenic beauty, rich history, accessible outdoor recreation and a relaxed and friendly character. Travel Salem will roll out the new brand identity and elements into all of its future integrated marketing and communications strategies.