Leadership Summit for CEOs

July 29-31 – San Luis Obispo County/Pismo Beach

Searching for ways to keep your organization nimble? Interested in learning how other destinations are addressing a variety of challenges? Both veteran and newly minted CEOs will gather July 29-31, at the SeaCrest OceanFront Hotel in Pismo Beach, California, for the 30th annual Leadership Summit. Online registration will open in late May for the Summit. See the Calendar at to make your hotel reservations.

As the Host Chair and Co-chair of the Leadership Summit Planning Committee, Visit SLO CAL President & CEO Chuck Davison invites CEOs to attend the Summit this year in Pismo Beach. Pismo Beach is a classic California beach community located on the coast of San Luis Obispo County (SLO CAL®).

In addition to original content, this year’s Summit will offer exciting special programs, including an opening leadership learning and tasting session with David Walker, co-founder of Firestone Walker Brewing Company in Paso Robles, which is located in northern SLO CAL. The Leadership Summit Planning Committee is also proud to welcome the CEOs of California’s largest gateway cities for an informative panel discussion about some of the industry’s biggest challenges.

In classic SLO CAL style, the host DMO will sponsor an iconic SLO CAL bonfire experience, including Santa-Maria-Style BBQ (a SLO CAL tradition). A beach bonfire wouldn’t be complete without s’mores, so there will be plenty of those as well! The Summit offerings also include the opportunity to participate in a variety of add-on group and “Experience the Destination” activities.

Also, special thanks to Madden Media and TripAdvisor for supporting the Leadership Summit as Signature Sponsors.

The Leadership Summit is a great opportunity for peer-to-peer learning, networking and the opportunity to re-energize before you return home. For more information about the San Luis Obispo County, go to