“Have Fork Will Travel: A Practical Handbook for Food & Drink Tourism Professionals”
Since the formal founding of the food tourism industry in 2003, both business and consumer behavior have changed considerably. The World Food Travel Association, the world’s leading authority on food and drink tourism, with a community of 35,000+ professionals in 135 countries, brings to market a comprehensive food and drink tourism handbook for food, drink, travel and hospitality professionals. The book, “Have Fork Will Travel: A Practical Handbook for Food & Drink Tourism Professionals,” is designed to help practitioners cope with the countless changes in the industry by providing many of the ideas and tools needed to succeed. This book addresses issues relating to food and drink tourism strategy and tactics, product development and promotion, and includes many examples, how-to lessons, and other helpful information for food, drink, travel and hospitality businesses of all types. The book is a collaborative effort by more than 70 industry thought leaders in 24 countries – a truly global effort! While the book is written for the food, drink, travel and hospitality industries, the core foundation of the book is about the business case of food and drink and its interaction with the travel and hospitality industries. Available at Amazon.