Shaping the future of destination marketing is about DMO CEOs and team members using their knowledge and skills to inform, innovate and influence.

DMA West is here to support and provide resources to western DMOs as they enhance initiatives and technologies associated with interactions with visitors, clients, partners/stakeholders, board members and elected leaders, as well as interactions with colleagues and industry peers.

The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 145 destination marketing organizations (DMOs). The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their stakeholders and advancing the destination-marketing profession.

With support of the DMA West Education and Research Foundation, a separate nonprofit entity, DMA West is a valuable source of learning, knowledge and future-oriented research for the destination marketing profession, and provides resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.

Learn more about what DMA West offers for destination marketers in the western United States and western provinces of Canada who want to enhance their destination-marketing skills.


Industry Research

DMO Website User and Conversion Study
The Impact of DMO Websites

Executive Summary of Yearlong Study Released April 2017

In 2016, the DMA West Education & Research Foundation partnered with Destination Analysts to conduct a year-long Website User & Conversion Study on DMO websites. The Foundation’s overarching goal for commissioning this study was to examine travelers who use DMO websites in order to develop a profile of these users, and to measure the extent that this marketing asset converts its users to actual visitors of the destination it promotes. DMA West member DMOs were invited to participate in this cooperative research project. In total, thirteen (13) DMOs undertook this research.

While each participating DMO received a custom report on its own website user profile and ROI estimates, the executive summary presents the aggregate findings from data collected from all thirteen (13) participating DMOs.

In addition to the support of the DMA West Education & Research Foundation, further insights about DMO website user behaviors through implementing an integration of survey data and site analytics was made possible by a generous sponsorship from Miles Partnership.

The executive summary of the study was released in late April 2017 and is available to destination marketers on a complimentary basis.

Download the summary and discover the value of official DMO websites.

Executive Summary

Angelenos stand together to show the world that #EveryoneIsWelcome.



Scholarships Available
The DMA West Education and Research Foundation administers several scholarship programs to fund educational opportunities for destination marketers--CEOs and staff. Click on the Foundation/Scholarships link to view criteria and download applications.

2017 Rosalind Williams Memorial Scholarships for CEOs/Executive Staff
A CEO/Executive Staff scholarship may be used for executive training programs (e.g., industry conferences, human resources seminar on employee law, university classes). Application deadline: July 7, 2017.

2017 Education Summit Scholarships
Las Vegas will be the site for the 2017 Education Summit & Vendor Showcase, September 27-29. Each scholarship includes summit registration and lodging. Application deadline: July 28, 2017.

2017 Tech Summit Presentations Available

Tech Summit & Vendor Showcase
"Thank you for another great conference."

Thanks to the DMO delegates, speakers, sponsors and vendors for a terrific Tech Summit & Vendor Showcase in Salt Lake City. Hats off to Visit Salt Lake for serving as our host.


Newsnotes - April 2017