Shaping the future of destination marketing is about DMO CEOs and team members using their knowledge and skills to inform, innovate and influence.
DMA West is here to support and provide resources to western DMOs as they enhance initiatives and technologies associated with interactions with visitors, clients, partners/stakeholders, board members and elected leaders, as well as interactions with colleagues and industry peers.
The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 145 destination marketing organizations (DMOs). The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their stakeholders and advancing the destination-marketing profession.
With support of the DMA West Education and Research Foundation, a separate nonprofit entity, DMA West is a valuable source of learning, knowledge and future-oriented research for the destination marketing profession, and provides resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.
Learn more about what DMA West offers for destination marketers in the western United States and western provinces of Canada who want to enhance their destination-marketing skills.
|Herman W. Hansen,
Pony Express Rider, (n.d.),
oil on canvas,
On loan from the Peterson Family Collection
Painting a Picture of the “West’s Most Western Town”
From Yosemite Sam to John Wayne, we’ve loved cowboy culture and the characters associated with it for time immemorial. At the Western Spirit: Scottsdale’s Museum of the West, you’ll get the cowboy fix you’ve long desired. This nonprofit, story-telling institution is situated in the heart of the “West’s Most Western Town” and showcases the history, present day and future of all 19 states in the American West. The museum’s galleries feature paintings, sculptures, cultural artifacts and interactive exhibits that illustrate the ever-evolving American West, from cowboys on horseback to historic roads like Route 66. The two-story, 43,000-square-foot museum also features a theater/auditorium, an array of Western items and wares and an open-air courtyard dotted with sculptures.