Shaping the future of destination marketing is about DMO CEOs and team members using their knowledge and skills to inform, innovate and influence.

DMA West is here to support and provide resources to western DMOs as they enhance initiatives and technologies associated with interactions with visitors, clients, partners/stakeholders, board members and elected leaders, as well as interactions with colleagues and industry peers.

The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 145 destination marketing organizations (DMOs). The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their stakeholders and advancing the destination-marketing profession.

With support of the DMA West Education and Research Foundation, a separate nonprofit entity, DMA West is a valuable source of learning, knowledge and future-oriented research for the destination marketing profession, and provides resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.

Learn more about what DMA West offers for destination marketers in the western United States and western provinces of Canada who want to enhance their destination-marketing skills.

2016 Tech Summit Presentations Available

Los Angeles Tourism & Convention Board Launches Meet L.A. App for Meeting Professionals

MeetLAScreenshot.jpgLos Angeles Tourism & Convention Board (L.A. Tourism) recently launched Meet L.A., a free mobile app reflecting’s cutting-edge design and features for meeting professionals looking to conduct business in Los Angeles.

Following the recent launch of L.A. Tourism’s immersive Virtual Discovery L.A., the Meet L.A. app allows users to handily view the virtual travel platform, quickly browse through the regions and neighborhoods of Los Angeles and directly contact L.A. Tourism’s sales staff with ease.

“Meeting and event professionals can activate the Meet L.A. app to conveniently access our dynamic content and explore the wealth of L.A.’s premier venues and attractions from the palm of their hand, anywhere and anytime,” said Darren K. Green, senior vice president of sales for L.A. Tourism.

The Meet L.A. app offers access to up-to-date destination content, venue capacities with square footages, insightful videos and a calendar of major citywide special events. The app’s comprehensive functionality ensures meeting professionals can quickly find the information they need to make informed planning decisions.

The Meet L.A. app is available for free download on iTunes and the Google Play Store.

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DMA West Foundation

As part of the DMA West Foundation's mission to promote educational opportunities for destination marketers, the Foundation has scholarships available for industry education programs.

DMA West Tech Summit Scholarships
The Tech Summit Scholarship criteria and application are available at the Foundation portion of the website.
Application deadline: February 1, 2017.

Foundation Establishes “Brad Burlingame Honorary Scholarship” at Cal Poly Pomona

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Newsnotes - November 2016