DMA West Education & Research Foundation

The DMA West Education & Research Foundation is dedicated to enhancing the future effectiveness of destination marketing professionals through research projects and learning opportunities focused on successful bureau management and marketing strategies.

DMO industry leaders created the Foundation to conduct research projects, develop educational programs, provide scholarship grants and sponsor destination-marketing awareness projects associated with the visitor and convention industry.

As part of the DMA West Foundation's mission to promote educational opportunities for destination marketers, the DMA West Foundation recommends the following webinars for your consideration and participation.

DMO Website User and Conversion Study
May 23, 2017 -- 11:00 a.m. Pacific Time

The Impact of DMO Websites 
Register now DMO Website User and Conversion Study webinar. 
Tuesday, May 23, 2017 | 11:00 a.m. Pacific Time

In 2016, the DMA West Foundation partnered with Destination Analysts to conduct a yearlong Website User & Conversion Study on DMO websites. The Foundation's overarching goal for commissioning this study was to examine travelers who use DMO websites in order to develop a profile of these users, and to measure the extent that this marketing asset converts its users to actual visitors of the destination it promotes.

The executive summary presents the aggregate findings from data collected from the thirteen (13) participating DMOs. The executive summary of the study was released in late April 2017 and is available to destination marketers on a complimentary basis at www.dmawest.org. Further insights about DMO website user behaviors through implementing an integration of survey data and site analytics was made possible by a generous sponsorship from Miles Partnership.

Registration Link for Webinar: Register Here

The State of the American Traveler - Technology Edition Webinar
Thursday, June 1, 2017 -- 10:00 a.m. Pacific Time

Register now for The State of the American Traveler - Technology Edition webinar. 
Thursday, June 1, 2017 | 10:00 a.m. Pacific Time

From artificial intelligence (AI) and chatbots to live streaming and new types of VR/AR and 360 video - there is a bewildering array of new technologies for travelers. The soon to be released Technology Edition of The State of the American TravelerTM explores the use of new technology and media by U.S. travelers. We will highlight key insights and practical takeaways on new technology opportunities and challenges for travel marketers along with the core insights on the outlook for travel for U.S. leisure travelers. 

Registration Link for Webinar: Register Here

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