Webinar Series

Elevating DMO Staff Knowledge
Showcasing Vendor Partner Expertise

The DMA West Education and Research Foundation is working with vendor-company partners to present a webinar series. The webinar series is designed to provide western destination marketers with new distance-learning opportunities while showcasing the expertise of our vendor partners. 

Webinars will be offered on a recurring basis of indeterminate frequency. The webinars will be of interest to a variety of DMO audiences -- such as CMO/Marketing Team, CCO/Communications & PR, CTO/Technology Team and so on. Each webinar will have three to five key takeaways or learning points that attendees will achieve through participation. A single webinar session is slated to be one hour.

As part of the DMA West Foundation's mission to promote educational opportunities for destination marketers, the DMA West Foundation recommends the following webinar for your consideration and participation.

Check back for upcoming webinars. 

Business of Bureaus

“Business of Bureaus” Learning Modules
Training Videos and Handouts Available in the Resource Library

Do you have new staff members who would benefit from an overview of the DMO industry? If so, the Foundation's Business of Bureaus training video modules are available online. The video modules are designed as internal training tools for those new to the DMO profession, or those who are interested in how other DMO departments function. If you want to see the “whole bureau” picture, you’ll want to view these video modules and related library materials. The video modules serve as valuable orientation resources for new staff or refreshers for other staff members.

Video Modules

  • Module 1: Media Relations & Community Relations
  • Module 2: Leadership and Management
  • Module 3: Marketing and Advertising
  • Module 4: Sales (Conventions, Meetings, Sports & Leisure)
  • Module 5: Services (Convention & Leisure)
  • Module 6: Social Media

For more information about the Business of Bureaus video modules, contact staff at or at (916) 443-9012.

The Business of Bureaus video production was underwritten by Simpleview.