As part of the DMA West Foundation’s mission to promote educational opportunities for destination marketers, the DMA West Foundation recommends the following webinar for your participation.
January 25, 2018 – 11:00 a.m. PST
THE FUTURE OF MEETINGS: The Latest Research and Insights on DMOs and the Meetings Industry
Learn from the findings, insights and recommendations of a groundbreaking set of studies into the meetings and convention market. During 2017, Destination Analysts conducted a comprehensive set of studies into the meetings, events and conference market -- focused on the intersection of meeting planner needs and DMO marketing, sales and support. This webinar will summarize this research and take an in-depth look at the ideal leadership and functions of the DMO in the meeting-planning process, including an exploration of the evolving metrics for performance evaluation.
This webinar is presented by Destination Analysts and Miles and held in association with Destinations International, the DMA West Education & Research Foundation and the Southeast Tourism Society.
After registering, you will receive a confirmation email containing information about joining the webinar.