Elevating DMO Staff Knowledge
Showcasing Vendor Partner Expertise
The DMA West Education and Research Foundation is working with vendor-company partners to present a webinar series. The webinar series is designed to provide western destination marketers with new distance-learning opportunities while showcasing the expertise of our vendor partners.
Webinars will be offered on a recurring basis of indeterminate frequency. The webinars will be of interest to a variety of DMO audiences -- such as CMO/Marketing Team, CCO/Communications & PR, CTO/Technology Team and so on. Each webinar will have three to five key takeaways or learning points that attendees will achieve through participation. A single webinar session is slated to be one hour.
As part of the DMA West Foundation's mission to promote educational opportunities for destination marketers, the DMA West Foundation recommends the following webinar for your consideration and participation.
The State of the American Traveler - Technology Edition Webinar
Thursday, June 1, 2017 -- 10:00 a.m. Pacific Time
From Artificial Intelligence (AI) and Chatbots to live streaming and new types of VR/AR and 360 video - there is a bewildering array of new technologies for travelers. The Technology Edition of the State of the American Traveler from Destination Analysts distills the use of new technology and new media by US Travelers. This includes the latest insights on how travelers are responding to Google's changes in search and travel related content. We will highlight key insights and practical takeaways on new technology opportunities & challenges for travel marketers along with the core insights on the outlook for travel for U.S. leisure travelers.
Presenter: Erin Francis-Cummings, Destination Analysts
Facilitator: Chris Adams, Miles