General Sessions


International Travel and Policy Communications 

Presenter: Aaron Wodin-Schwartz, Vice President, Public Policy, Brand USA

The Art and Science of Destination Authenticity: How to Create Connection and Trust with Travelers

Presenter: Shannon Gray, MA, MBA, TMP, Founder/CEO, Gray Research Solutions

Your Future is Social

Presenter: Martin Stoll, President, Sparkloft Media

Demonstrating Value to Your Stakeholders

Presenter: AnnDee Johnson, Vice President, Longwoods International USA, Inc.


Presenter: Renee Moorefield, PhD, MCC, E-RYT, CEO, Wisdom Works Group, Inc

Frenemies No More – Cultivating Relationships with Local Hospitality Partners

Presenters: Craig Erlanger, CEM, Las Vegas Convention & Visitors Authority; Amy Zientek, CDME, Director of Sales, Visit Lubbock and Additional DMO Panelists

Measurements & ROI: New Trends and Best Practices 

Presenters: Matt Clement, Director of Marketing, Arrivalist and Carl Ribuado, President, SMG Consulting

Creating Your Signature Culture

Presenter: Jerome Wade, The Epic Advantage

Bridging the Gap: Best Practices for Client Engagement in a Digital Age

Presenters: Graeme Hughes, Vice President of Sales, Visit Tucson; Kristin McGrath, Vice President of Sales, Visit Albuquerque; Jessica Rienecker, CTA, CTP, CMM, HMCC, Meeting Sales Director, Pacific Northwest Region, Visit Anaheim

The Power of Collaboration, Sponsored Content Initiatives and Influencers Abroad

Presenters: Lisa Langer, IOM, Vice President of Tourism Marketing, Glenwood Springs Chamber Resort Association; Michelle McKenzie, Consumer Marketing Manager, Travel Portland; and Jeff Morris, Chief Marketing Officer, Visit West Hollywood

Strategic Funding Plans

Presenters: Brent DeRaad, President & CEO, Visit Tucson; Nichole Farley, Account Manager, Civitas Advisors; and Kari Westlund, President & CEO, Travel Lane County

Roundtable #1 - Sales Standouts


Roundtable #2 - Marketing Gurus


Rountable #3 - Operations Go-getters


Experiential Sessions


Downtown Project

Facility Envy



Registration | Travel Information | Lodging


Submit Your Best Ideas


Submit Your Ideas Today

The DMA West Education Summit also includes the Best Idea Program featuring the “best new idea you’ve implemented during the past two years” via an electronic entry form (no fee). Enter your ideas by September 8.

A favorite component of the Education Summit is the Best Idea Program—innovative presentations about creative and imaginative approaches to marketing destinations and managing our organizations.

Online Registration Is Closed


Download Registration Form