30-Second Spot – What Can You Do In Anaheim?
Visit Anaheim unveiled its first-ever broadcast commercial, which aired nationally on NBC Sports Network (NBCSN) during the 2015 National Pro Grid League (NPGL) Playoffs and Finals. The fast-paced 30-second spot dares viewers to imagine what they can do while visiting Anaheim. In the first-ever commercial for the Southern California DMO, the aim was to tease viewers with a collage of the destination’s highlights, while inspiring them to imagine what they would do while visiting Anaheim. Set to a pulsating soundtrack of staccato beats that moves the viewer through a string of energizing Anaheim-centric scenes, in 30 seconds viewers can see why millions of visitors come each and every year to vacation in this storied Southern California destination. The broadcast commercial was supported by a banner ad on NPGL.com, full-page ad in NPGL’s event program plus signage to appear during the events. Additionally, the commercial will be used by Visit Anaheim in digital marketing efforts and other future opportunities to drive further awareness of the destination.