New Industry Research - Executive Summary of Study Now Available
MEASURING VISITOR CONVERSION FROM DMO SOCIAL MEDIA INVESTMENT + TRAVELER PROFILES OF DMO SOCIAL MEDIA AUDIENCES
The DMA West Education & Research Foundation retained Destination Analysts, Inc. to conduct a comprehensive research study to measure visitor conversion and estimate the economic impact of DMOs’ marketing to their audiences on major social media channels, including Facebook, Twitter and Instagram. The combined (blind) findings from all participating DMOs produced industry averages on DMO social media marketing impact and performance. This research also gathered important insights into DMO social media audiences to deepen the industry’s understanding of these traveler profiles and their content preferences. Sign up for the April 30 webinar about the study findings - see Free Webinars to the left on the home page.
Special thanks to the participating DMOs in this study: Albuquerque, Central Oregon, Huntington Beach, Lane County, Lubbock, Mesa, Oceanside, Oregon's Mt. Hood Territory, Park City, Portland, Salt Lake City, San Luis Obispo County, Sedona, Stockton, Temecula Valley, Tri-Valley, Vacaville, West Hollywood and Yosemite Mariposa County.
The executive summary of the study has just been released and is available to destination marketers on a complimentary basis.
2019 Tech Summit & Vendor Showcase
Special thanks to the delegates, speakers, sponsors and vendors/exhibitors for participating at the recent Tech Summit & Vendor Showcase. Kudos to our Visit Albuquerque hosts for their warm hospitality. The Tech Summit provided a productive environment for the exchange of intelligent insights and bright ideas! Presentations submitted by many of the Tech Summit speakers have been added to the Resource Library (password required).
Thank you for being part of the 14th annual Tech Summit & Vendor Showcase. Stay tuned for an announcement about the 2020 Tech Summit dates and location in a month or so.
Ask it or answer it!
We are excited to introduce DMA West's newest member service -- EXCHANGE -- the online community for western destination marketers.
EXCHANGE is the best space to participate in in-depth discussions and receive feedback and resources from your professional peers. Employees who work for DMA West member DMOs are encouraged to participate in DMA West's EXCHANGE.
Join the exchange
Ask or answer a question.
Share strategies and best practices with your DMO industry colleagues.
Active participants create a thriving online community.
Let's Get Started
- Employees from DMA West-member DMOs are welcome to access the EXCHANGE discussionsite.
- Are you an employee from a DMA West-member DMO ready to join this online community?
- When you create your account, please your real name in the "Username" field (First name Last name). Also, you must use a valid DMO email address.
NEXT STEPS
Once your account is created and approved by DMA West staff, you will receive an approval notification for your EXCHANGE participation. At that time, log in and click on your name above the "New Discussion" button (left panel). Then, click on the arrow next to the head silhouette icon (far right - across from your name) which will bring up the "Edit Profile" option. In this section, you may add your profile image and set your "Notification Preferences" and "Category Notifications."
If you need assistance at any step in the process, contact DMA West staff at 916.443.9012 or info@dmawest.org. Welcome to EXCHANGE.
EXCHANGE Categories
- EXCHANGE Rules and Etiquette
- General
- Admin/Operations
- Advocacy
- Communications/PR
- Convention/Group
- Digital Marketing
- Finance
- Human Resources
- Leisure Markets
- Marketing
- Membership/Partnership
- Research
- Services: Convention/Group/Sports
- Services: Visitor Services
- Sports
- Technology
Oakland Makes National Geographic Travel’s Best Trips List for 2019
Oakland Among 28 Best Places to Visit in 2019, According to National Geographic Traveler’s Editors and Explorers
With the publication of its annual Best Trips issue, National Geographic Traveler magazine has revealed its 28 must-see destinations and travel experiences for 2019. Together, Traveler editors and National Geographic Explorers have selected their top places to travel across four categories: Cities, Nature, Culture, and Adventure – and Oakland was selected in the Culture category. Oakland was one of only four U.S. destinations included in the list and the only city in California chosen. Oakland is one of the most diverse cities in the country, with more than 125 languages spoken within the city. This diversity has created a vibrant culture and welcoming community in Oakland, and is reflected within the city’s culinary scene, arts, nightlife and events. “Oakland was selected for its vibrant and diverse culture, and we welcome visitors to experience our culture by immersing themselves into our community and exploring our many neighborhoods,” said Mark Everton, CEO of Visit Oakland.
