2018 DMA West Leadership Summit | Walla Walla, Washington

July 30 - August 1, 2018 | Marcus Whitman Hotel


Shaping the future of destination marketing is about DMO CEOs and team members using their knowledge and skills to inform, innovate and influence.

DMA West is here to support and provide resources to western DMOs as they enhance initiatives and technologies associated with interactions with visitors, clients, partners/stakeholders, board members and elected leaders, as well as interactions with colleagues and industry peers.

The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 145 destination marketing organizations (DMOs). The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their stakeholders and advancing the destination-marketing profession.

With support of the DMA West Education and Research Foundation, a separate nonprofit entity, DMA West is a valuable source of learning, knowledge and future-oriented research for the destination marketing profession, and provides resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.

Learn more about what DMA West offers for destination marketers in the western United States and western provinces of Canada who want to enhance their destination-marketing skills.


Industry Research

DMO Website User and Conversion Study
The Impact of DMO Websites

Executive Summary of Yearlong Study Released April 2017

In 2016, the DMA West Education & Research Foundation partnered with Destination Analysts to conduct a year-long Website User & Conversion Study on DMO websites. The Foundation’s overarching goal for commissioning this study was to examine travelers who use DMO websites in order to develop a profile of these users, and to measure the extent that this marketing asset converts its users to actual visitors of the destination it promotes. DMA West member DMOs were invited to participate in this cooperative research project. In total, thirteen (13) DMOs undertook this research.

While each participating DMO received a custom report on its own website user profile and ROI estimates, the executive summary presents the aggregate findings from data collected from all thirteen (13) participating DMOs.

In addition to the support of the DMA West Education & Research Foundation, further insights about DMO website user behaviors through implementing an integration of survey data and site analytics was made possible by a generous sponsorship from Miles Partnership.

The executive summary of the study was released in late April 2017 and is available to destination marketers on a complimentary basis.

Download the summary and discover the value of official DMO websites.

Executive Summary

Beautiful Little Beach Towns

Congratulations to two DMA West member-destinations that are on TripAdvisor’s list of “13 Beautiful Little Beach Towns Across America.”

Morro Bay, California

Morro Bay Tourism | www.morrobay.org
Appropriately nicknamed “The Gibraltar of the Pacific,” Morro Bay is a beautiful village on California’s central coast known for the world-famous Morro Rock, a 576-foot-tall monolith that marks the entrance to the harbor. Nature enthusiasts will enjoy exploring the dunes and observing the wildlife at Morro Bay State Park, but if you’re more into watersports, surfing or sport fishing, there’s plenty of that here, too.

Pismo Beach, California

Pismo Beach Conference & Visitors Bureau | www.classiccalifornia.com
With four golf courses, freshwater lakes and more than two miles of white sand beaches, Pismo Beach makes an idyllic summer vacation or weekend getaway destination. Surfing, kiteboarding, fishing and swimming are all popular pastimes, and there’s no better place to watch all the action unfolding than Pismo Pier, a superb vantage point great for sightseeing, people-watching and snapping photos of the sunset.



Upcoming Free Webinars

As part of the DMA West Foundation’s mission to promote educational opportunities for destination marketers, the DMA West Foundation periodically recommends webinars for your participation.

Please see content descriptions and links to register for each webinar.

Traveler Segments & Personas Edition
Wednesday, August 1, 2018
12:00 p.m. Pacific Time 

This quarterly edition of The State of the American Traveler from Destination Analysts will take a look at different age groups and expand what defines different segments of U.S. travelers. From generational attributes and travel interests to activities and behaviors, this webinar will share how different groups of U.S. leisure travelers plan, book and experience travel.

Register Today

Mobile Edition
Thursday, November 1, 2018
12:00 p.m. Pacific Time  

The State of the American Traveler, Mobile Edition, will share invaluable insights from Destination Analysts’ latest research. We will explore mobile behavior, highlight how U.S. travelers plan and execute trips using mobile devices and discuss what their preferences are in planning a trip.

Register Today


Newsnotes - March 2018