It’s no secret that effective leaders must be ready to embrace change, work through disruption, and foster a culture of innovation. 

Special thanks to the CEOs, speakers and sponsors who attended, presented and supported activities at the recent Leadership Summit for CEOs--the 33rd annual conference! Newly minted leaders and veteran CEOs shared best practices with peers, learned what is working (or not working) for others, and made meaningful connections. The Leadership Summit continues to offer support to CEOs throughout their careers. DMA West appreciates the support for the event host and sponsors--Vail Valley Partnership/Visit Vail Valley, Madden Media and Tripadvisor. 



destination_miles.jpgThe Value of DMO Visitor Guides

Executive Summary

In our digital world, printed visitor guides - particularly those published by DMOs - continue to be an important resource for travel inspiration and planning. The study was conducted for the DMA West Education & Research Foundation by Destination Analysts with support from Miles Partnership. In addition to the research, impact and influence of visitor guides, insights from this cooperative study of 12 DMOs cover who uses official DMO visitor guides and why, the specific content they seek, and how this marketing asset is essential to DMO communications. 

The DMA West Education & Research Foundation partnered with Destination Analysts to assist DMOs in developing a profile of travelers who use DMO-published official Visitor Guides and estimate the Return on Investment these official Visitor Guides bring to their respective communities. 

These important findings on the usage and impact of DMO Visitor Guides were made possible by the DMA West Education & Research Foundation as well as the 12 DMO participants. We thank Destination Analysts for presenting the webinar The Value of DMO Visitor Guides—Insights from a cooperative Readership & Conversion Study, with Visitor Guide Best Practices presented by Miles Partnership. 

  • You can view the webinar recording here
  • The research presentation deck can be downloaded here (including Miles Partnership content)
  • Bonus from Destination Analysts: A whitepaper on The Importance of DMOs in a Crisis can be downloaded here

Professional meetings and events? They're SAFER than your average trip to the grocery store-and they're happening NOW. Explore the Data. Learn More #LetsMeetThere


COVID-19 | Resources and Research for DMA West Members and Your Local Partners

In addition to working with your respective city/county agencies and State Office of Tourism, look to these organizations and firms for information as we address issues associated with the coronavirus crisis.

View Resources

How to Reach DMA West Staff 

DMA West’s staff office is located in California. Staff members are currently working in a hybrid situation. During this time, we will not have access to live telephone answering. The best way to reach us is via email at info@dmawest.org. You may leave us a voice message at 916-443-9012. Messages may take up to 24 hours to receive a response. Thank you.


Ask it or answer it!

We are excited to introduce DMA West's newest member service -- EXCHANGE -- the online community for western destination marketers.

EXCHANGE is the best space to participate in in-depth discussions and receive feedback and resources from your professional peers. Employees who work for DMA West member DMOs are encouraged to participate in DMA West's EXCHANGE.

Join the exchange
Ask or answer a question.
Share strategies and best practices with your DMO industry colleagues.
Active participants create a thriving online community.

Let's Get Started

  • Employees from DMA West-member DMOs are welcome to access the EXCHANGE discussionsite.
  • Are you an employee from a DMA West-member DMO ready to join this online community?
  • When you create your account, please use your real name in the "Username" field (First name Last name). Also, you must use a valid DMO email address.

Create Your EXCHANGE Account

Once your account is created and approved by DMA West staff, you will receive an approval notification for your EXCHANGE participation. At that time, log in and click on your name above the "New Discussion" button (left panel). Then, click on the arrow next to the head silhouette icon (far right - across from your name) which will bring up the "Edit Profile" option. In this section, you may add your profile image and set your "Notification Preferences" and "Category Notifications."

If you need assistance at any step in the process, contact DMA West staff at 916.443.9012 or info@dmawest.org. Welcome to EXCHANGE.

Santa Cruz Certified as a “Blue City”

The City of Santa Cruz has been certified as a Blue City by Project O, a nonprofit organization that works to restore and protect the ocean through conservation and education. The Blue City Network certification process -- protecting and sustaining the ocean and all that lives in it -- Project O ensures ocean wellbeing through a data-driven approach to assessing communities' efforts toward protecting our world’s oceans. The City of Santa Cruz scored an impressive 405 points out of a possible 500 during certification, placing them in the Ocean Hero Tier.

Renew Today

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West Coast Travel Facts aims to provide travelers with the most current information for California, Oregon and Washington so they can make informed decisions when planning trips to those states. The West Coast Tourism Recovery Coalition aims to raise public awareness about hundreds of communities that rely on tourism. Following disasters, the coalition will provide the latest resources and information to encourage travelers to return to these communities and aid recovery.

Learn More

Newsnotes - May 2022