2022 DMA West Education Summit & Vendor Showcase

September 14-16, 2022
Crowne Plaza Ventura Beach
Ventura, California

Registration Brochure | Online Registration is closed
Come on! It’s terrific industry education in a beach location.
Join us this fall in Ventura, California, as we spend a few days together reflecting on our shared experiences, acquiring new tactics as we look to the future, and — most important — celebrating the resiliency of the destination-marketing profession with colleagues and friends from across the West. Join in the excitement of learning and networking with your destination-marketing community.
For your destination, your organization and yourself
Destination stewardship, DEI in action in your community, the visitor experience, your organizational culture, smart e-mail marketing, how community engagement has changed and more are part of the offerings at the upcoming Education Summit. You’ll have critical conversations, develop strategies, and gain the tools and resources you need along with engaging experiences. Visit with Vendor Showcase representatives to discuss the services and products for your DMO.
And, we’ll have some fun as well at the Experiential Sessions and evening receptions (see details in the Schedule-at-a-Glance). Plan to arrive September 13 (Tuesday) so you can participate in an Experiential Session!
Increase your own value to your DMO by participating at the Education Summit. Register today for this strategic meeting of destination marketers. Make your hotel reservations at the Crowne Plaza Ventura Beach.



destination_miles.jpgThe Value of DMO Visitor Guides

Executive Summary

In our digital world, printed visitor guides - particularly those published by DMOs - continue to be an important resource for travel inspiration and planning. The study was conducted for the DMA West Education & Research Foundation by Destination Analysts with support from Miles Partnership. In addition to the research, impact and influence of visitor guides, insights from this cooperative study of 12 DMOs cover who uses official DMO visitor guides and why, the specific content they seek, and how this marketing asset is essential to DMO communications. 

The DMA West Education & Research Foundation partnered with Destination Analysts to assist DMOs in developing a profile of travelers who use DMO-published official Visitor Guides and estimate the Return on Investment these official Visitor Guides bring to their respective communities. 

These important findings on the usage and impact of DMO Visitor Guides were made possible by the DMA West Education & Research Foundation as well as the 12 DMO participants. We thank Destination Analysts for presenting the webinar The Value of DMO Visitor Guides—Insights from a cooperative Readership & Conversion Study, with Visitor Guide Best Practices presented by Miles Partnership. 

  • You can view the webinar recording here
  • The research presentation deck can be downloaded here (including Miles Partnership content)
  • Bonus from Destination Analysts: A whitepaper on The Importance of DMOs in a Crisis can be downloaded here

Professional meetings and events? They're SAFER than your average trip to the grocery store-and they're happening NOW. Explore the Data. Learn More #LetsMeetThere


COVID-19 | Resources and Research for DMA West Members and Your Local Partners

In addition to working with your respective city/county agencies and State Office of Tourism, look to these organizations and firms for information as we address issues associated with the coronavirus crisis.

View Resources

How to Reach DMA West Staff 

DMA West’s staff office is located in California. Staff members are currently working in a hybrid situation. During this time, we will not have access to live telephone answering. The best way to reach us is via email at info@dmawest.org. You may leave us a voice message at 916-443-9012. Messages may take up to 24 hours to receive a response. Thank you.

Santa Cruz Certified as a “Blue City”

The City of Santa Cruz has been certified as a Blue City by Project O, a nonprofit organization that works to restore and protect the ocean through conservation and education. The Blue City Network certification process -- protecting and sustaining the ocean and all that lives in it -- Project O ensures ocean wellbeing through a data-driven approach to assessing communities' efforts toward protecting our world’s oceans. The City of Santa Cruz scored an impressive 405 points out of a possible 500 during certification, placing them in the Ocean Hero Tier.

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Newsnotes - May 2022