TOURISM RECOVERY PLANNING | Resources, Toolkits and More
We are expanding this page to include information as it relates to tourism recovery planning for DMOs. Many Destination Organizations are actively in the process of outlining recovery plans and writing new strategic plans. In addition, our industry will experience COVID-19 impacts for the next several years.
We invited consulting firms and research companies with which DMA West has relationships to supply information about their tourism recovery planning services for western DMOs.
Learn about the breakdown of how funds allocated from the CARES Act can be used to launch an initiative that will benefit your organization for the next 15 months (and beyond).
Civitas, the nation’s leading firm in developing long-term funding solutions for DMOs, has developed two tools: a Strategic Funding Plan and a Tourism Recovery & Improvement District Funding Feasibility Study that will guide destinations through an exploratory process to identify the optimal way to: build a reserve, gain market share through the recovery process, and help your DMO “build back a better budget!”
Civitas and Miles
Following the release of “Funding Futures,” a new study on the impact and future of DMO funding in response to COVID-19, Civitas and Miles are offering a complimentary 30-minute discovery call to discuss opportunities for your DMO. If you are interested, fill out this form and we’ll be in touch soon. For additional offerings, please visit the Civitas and Miles websites.
See specific web pages for additional recovery information and services:
Coraggio Group senior team members have been working with destination leaders across the country to develop Recovery Strategies and help leaders rethink the future of their destinations after impacts from COVID-19, the recession, and/or natural disasters. They have also developed a Destination Recovery Toolkit that provides practical tools and guidance to take further steps toward stabilizing your destination—and getting on the path to recovery.
Dean Runyan Associates
Using a variety of inputs and its proprietary Regional Travel Impacts Model, Dean Runyan Associates can help your DMO understand the current travel landscape as well as navigate the road ahead. Our services include monthly estimates of direct visitor spending, travel employment and taxes; visualization of quarterly and annual Visa Vue data; and 18-month forecasts of visitor spending and/or lodging tax revenue. Details and sample reporting are included in the link below.
In addition to its ongoing Coronavirus Travel Sentiment Index and other publicly available tourism research, Destination Analysts provides a diverse range of tourism recovery planning services for DMOs including: Your Destination’s Key Traveler Audiences & Personas, Destination Brand Performance, Visitor Activity Analysis & Segmentation (GeoLocation Data), Advertising Testing, Profiles and Intentions of Owned Audiences, and Resident + Stakeholder Research. In appreciation of DMA West, we are pleased to offer members a 10% discount off of our services, as well as co-op opportunities to split the cost among members.
As an agency and consultancy, Destination Think is a globally recognized leader in destination marketing. We offer custom COVID-19 and crisis recovery services using our methodology designed for DMOs. Services include strategic support, communication planning, content marketing, creative campaigns, and sentiment analysis. Contact us to access all the tools and support you need to guide your destination through the pandemic.
Expedia Group Media Solutions
The travel industry has been fundamentally impacted by COVID-19. We are helping our advertising partners—and the travel industry marketing industry at large—navigate the changing landscape by sharing exclusive Expedia Group data and custom research and providing guidance on how to engage travel shoppers when the time is right.
Recovery Marketing Resource Center
JLL Tourism & Destination Advisory
We leverage the power of JLL’s Fortune 500 professional services and investment management expertise. This includes research and help to navigate the next normal in a COVID-19 world. Our extensive database of meeting planners, convention center managers, city managers and planners, paired with hotel owner and operator clients globally, allows us to provide a unique viewpoint of a tourism strategy.
Miles Partnership’s Clarity in a Time of Crisis resource center shares clear, timely answers to questions about COVID-19 and travel and tourism including essential insights and recommendations for DMOs and tourism organizations.
MMGY NextFactor and Tourism Economics
MMGY NextFactor and Tourism Economics have partnered to deliver OrganizationNEXT, a strategic recovery planning tool for DMOs. OrganizationNEXT consists of two foundational elements:
- OrganizationNEXT Study: an in-depth piece of research examining recovery strategies with input from DMOs across the globe.
- Recovery Planning Workshops: for DMOs to guide their recovery planning with management teams, board of directors, and/or stakeholders.
Picture the Recovery
Picture the Recovery is an across-America luxury motorhome road trip with some of the country’s greatest photographers in an effort to raise money and awareness for the members of the hard-hit hospitality industries and to promote, safe and fun travel to the destinations visited. Our goal is to visit as many communities as we can and to capture, at no charge, stunning images of destinations. We will GIVE the photos to each participating destination for its use in its tourism recovery. Through this road trip, we will raise awareness and funds for the MPI Foundation, a part of Meeting Professional International. MPI is the largest association of meeting professionals, with over 20,000 members in 68 chapters and clubs across the world. MPI empowers meeting professionals to increase their strategic value through education, clearly defined career pathways, and business growth opportunities. The trip began in St. Pete, Florida, in early January 2021 and will run throughout the year.
Restarting tourism marketing in a world forever changed by the COVID-19 pandemic requires your destination to rethink how to reach visitors—returning and prospective—in new ways. It will also mean major changes for destination management with renewed focus on delivering a safe and healthy visitor experience at all visitor touchpoints. At Resonance Consultancy, we created our COVID-19 Destination Marketing & Management Toolkit to answer these very questions in a sequential and methodical process mindful of the new abnormal. We’re ready to assist DMOs put these plans in place.
SMG Consulting understand the challenges DMOs face and we provide specific COVID-19 recovery services. These services include expert subject-matter presentations, COVID-19 strategy, and scenario planning, a COVID-19 DMO recovery economic modeling. Additionally, we provide a wide range of free resources, including COVID-19 related papers, webinars, and presentations. SMG also provides one-hour free consultation for DMOs.
Tourism Expert Network (TEN)
Tourism Expert Network (TEN), a group of highly accomplished tourism industry professionals, has been established to facilitate specific projects and goals for its industry partners navigating their business around an ever-changing travel and tourism landscape. With an unprecedented shift in travel behaviors demanding business models adapt to the market recovery and return of domestic and international travel, TEN is positioned to be the “go-to” talent firm providing a multifaceted range of skills to ensure your success during this challenging time.
COVID-19 | Resources and Research for DMA West Members and Your Local Partners
In addition to working with your respective local city/county agencies as well as your State Tourism Office, look to these organizations and firms for information as we address issues associated with the coronavirus crisis. When you click on a link below, you will be directed to that organization's specific COVID-19 information and resources.
- American Hotel & Lodging Association (AHLA)
- American Society of Association Executives (ASAE)
- Brand USA
- Centers for Disease Control and Prevention (CDC)
- Destination Analysts
- Destination Think!
- Destinations International
- Development Counsellors International (DCI)
- Events Industry Council
- Exhibitions Mean Business
- Expedia Group Media Solutions
- Fired Up! Culture
- Go LIVE Together
- International Association of Amusement Parks and Attractions
- International Association of Exhibitions and Events
- Longwoods International
- Meetings Mean Business
- Meetings Professionals International (MPI)
- Miles Partnership
- MMGY Global
- MMGY NextFactor
- National Tour Association
- National Restaurant Association
- National Retail Federation
- Northstar Meetings Group
- Occupational Safety and Health Administration (OSHA)
- Professional Conference Management Association (PCMA)
- SMG Consulting
- SearchWide Global
- Society for Human Resource Management
- Society of American Travel Writers
- Tourism Economics
- Travel and Tourism Research Association
- U.S. Chamber of Commerce
- U.S. Department of Labor
- U.S. Travel Association (*See additional information below.)
- World Health Organization (WHO)
*There are many resources and tools available to DMOs during a crisis, and U.S. Travel knows there is A LOT of information to digest. To more easily sift through what is important for DMOs, U.S. Travel’s Destinations Council has curated a toolkit of resources for DMOs. This relevant data will help ensure your DMO is well-equipped to recover from this crisis.