DMA West is an Investment in Your Organization and Your Staff

The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 145 destination marketing organizations (DMOs).

The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their local stakeholders and advancing the destination-marketing profession.

DMA West and the DMA West Education & Research Foundation are valuable sources of learning, knowledge and future-oriented research for the destination marketing profession, and provide resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.

Learn more about what DMA West offers for destination marketers in the West who want to enrich their destination-marketing skills.


Objective: Provide high-quality educational programs that assist DMO West-member CEOs and staff in being successful in their organizations, along with networking opportunities.
Objective: Develop and maintain a well-informed membership base that includes destination marketing organizations in the western United States and western Canada.

Objective: Ensure members understand, participate and use the services and tools available to them.

Objective: Provide high-quality communication vehicles that provide a continuing flow of information on Association and industry issues of importance to members and interested others.

Objective: Develop sufficient financial resources to support a full range of DMA West programs and services.

Objective: Develop and maintain an organizational structure to support the goals of the Association through efficient and professional direction of operational functions to deliver member programs and services.


“I joined the Association 15 years ago, and have found it extremely valuable for myself, staff and board. I’ve found it to be one of the best values for the investment.”

~ Kim Bennett
President & CEO
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