DMA West Education & Research Foundation

The DMA West Education & Research Foundation is dedicated to enhancing the future effectiveness of destination marketing professionals through research projects and learning opportunities focused on successful bureau management and marketing strategies.

DMO industry leaders created the Foundation to conduct research projects, develop educational programs, provide scholarship grants and sponsor destination-marketing awareness projects associated with the visitor and convention industry.

As part of the DMA West Foundation's mission to promote educational opportunities for destination marketers, the DMA West Foundation recommends specific webinars for your consideration and participation.

Please check back for future webinar topics and dates.

Technology Edition 

Wednesday, May 16, 2018 - 12:00 p.m. Pacific Time

From Artificial Intelligence (AI) and Chatbots to live streaming and new types of VR/AR and 360 video – there is a wide range of new technologies available to travelers. The Technology Edition of Destination Analysts’ The State of the American Traveler research will share the use of new technology and media by U.S. travelers.

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Traveler Segments & Personas Edition

Wednesday, August 1, 2018 - 12:00 p.m. Pacific Time 

This quarterly edition of The State of the American Traveler from Destination Analysts will take a look at different age groups and expand what defines different segments of U.S. travelers. From generational attributes and travel interests to activities and behaviors, this webinar will share how different groups of U.S. leisure travelers plan, book and experience travel.

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Mobile Edition

Thursday, November 1, 2018 - 12:00 p.m. Pacific Time  

The State of the American Traveler, Mobile Edition, will share invaluable insights from Destination Analysts’ latest research. We will explore mobile behavior, highlight how U.S. travelers plan and execute trips using mobile devices and discuss what their preferences are in planning a trip.

Register Today