DMA West Education & Research Foundation
The DMA West Education & Research Foundation is dedicated to enhancing the future effectiveness of destination marketing professionals through research projects and learning opportunities focused on successful bureau management and marketing strategies.
DMO industry leaders created the Foundation to conduct research projects, develop educational programs, provide scholarship grants and sponsor destination-marketing awareness projects associated with the visitor and convention industry.
As part of the DMA West Foundation's mission to promote educational opportunities for destination marketers, the DMA West Foundation recommends specific webinars for your consideration and participation.
Please check back for future webinar topics and dates.
Wednesday, May 16, 2018 - 12:00 p.m. Pacific Time
From Artificial Intelligence (AI) and Chatbots to live streaming and new types of VR/AR and 360 video – there is a wide range of new technologies available to travelers. The Technology Edition of Destination Analysts’ The State of the American Traveler research will share the use of new technology and media by U.S. travelers.
Training Webinar with Google
Posts on Google Launched for Destinations
Wednesday, May 23, 2018 – 12:00 p.m. Pacific Time
Google has just expanded Posts on Google for destinations (cities, regions, states) to post events, news and updates for free on their destinations. Destination Marketing Organizations (DMOs) can apply for an official account to post as the lead agency on behalf of their city or destination. We wanted to inform you about this opportunity and how to follow up to promote your destination for free with Posts on Google.
About the Webinar: Google Posts Product Manager Aditya Mahesh will introduce Posts on Google, highlight examples of cities and destinations around the world already active on the platform and share insights from top-performing posts in travel, entertainment and more. Patrick Rodgers from Miles Partnership will then share the results of three destinations using Posts on Google and identify best practices in planning, content creation, posting and measurement techniques for DMOs, including how to integrate Posts on Google with other marketing channels such as social media and email. If you can’t join the webinar live, we encourage you to register since all webinar registrants will receive a copy of the webinar recording, slide deck and other resources.
Traveler Segments & Personas Edition
Wednesday, August 1, 2018 - 12:00 p.m. Pacific Time
This quarterly edition of The State of the American Traveler from Destination Analysts will take a look at different age groups and expand what defines different segments of U.S. travelers. From generational attributes and travel interests to activities and behaviors, this webinar will share how different groups of U.S. leisure travelers plan, book and experience travel.
Thursday, November 1, 2018 - 12:00 p.m. Pacific Time
The State of the American Traveler, Mobile Edition, will share invaluable insights from Destination Analysts’ latest research. We will explore mobile behavior, highlight how U.S. travelers plan and execute trips using mobile devices and discuss what their preferences are in planning a trip.