DMA West Education & Research Foundation
The DMA West Education & Research Foundation is dedicated to enhancing the future effectiveness of destination marketing professionals through research projects and learning opportunities focused on successful bureau management and marketing strategies.
DMO industry leaders created the Foundation to conduct research projects, develop educational programs, provide scholarship grants and sponsor destination-marketing awareness projects associated with the visitor and convention industry.
As part of the DMA West Foundation's mission to promote educational opportunities for destination marketers, the DMA West Foundation recommends specific webinars for your consideration and participation.
Please check back for future webinar topics and dates.
Free Webinar -- March 14, 2018 - 11:00 a.m. Pacific Time
The State of the American Traveler: Destinations Edition
Wednesday, March 14, 2018
11:00 a.m. - 12:00 p.m. Pacific Time
The State of the American Traveler, Destinations Edition, will take a deep dive into the interests, information and content driving U.S. travelers' decisions about where to go. This webinar will summarize the latest research from Destination Analysts' "The State of the American Traveler" - focusing on the specific locations and types of destinations that are most appealing to U.S. travelers while also looking at the factors and information that are most influential in their destination decision. Erin Marvin, content strategist at Miles Partnership, will then provide a short summary of some of the latest trends and examples of engaging, innovative destination and travel content. This must-attend webinar will be packed full of information, insights and practical takeaways for your marketing.
Join us at 11:00 a.m. Pacific Time, March 14, and share this link with your colleagues.