Coronavirus Travel Sentiment Survey Findings – Weekly Updates
Courtesy of Destination Analysts
Tuesdays | 8:00 a.m. Pacific Time
With the global spread of COVID-19, the travel industry is facing an unprecedented crisis. To help industry leaders navigate their response strategy and communicate to their stakeholders and communities, Destination Analysts is fielding a weekly survey of 1,200+ American leisure and business travelers, representing each region of the U.S. These timely insights into feelings and behaviors related to travel will provide important data to gauge the pandemic’s changing impact on travel as a lifestyle priority, as well as when travel demand will rebound—and from which traveler segments and to which types of destinations first.
Registration links for future Destination Analysts weekly webinars.
Reigniting Demand for Your Destination
Courtesy of Expedia Group Media Solutions
April 21, 2021 | 8:30 a.m. Pacific Time
The COVID-19 pandemic has left destinations facing multiple challenges including fewer travelers, traveler safety concerns, and reduced brand visibility. While these challenges will persist well into 2021, global Expedia Group data indicates demand for travel is returning. This upswing in travel is an opportunity for destination marketing organizations to begin rebuilding and reigniting demand. Join Expedia
Group Media Solutions for its upcoming webinar to learn:
- How DMOs are using digital advertising to reignite demand for their destinations
- Best practices for campaign creative to reassure travelers
- How different advertising solutions are being used in various stages of rebuilding
Courtesy of Future of Tourism Coalition
The Future of Tourism Coalition, and those who have signed up to its 13 Guiding Principles, have set out a vision for the decade ahead. The Coalition is now developing a toolkit based around three drivers for transition, where fundamental changes in how tourism is planned, developed, and managed will create the necessary foundations to make our vision a reality: destination stewardship and stakeholder engagement, managing tourism's impacts, and local and sustainable supply chains. Tourism is at a crossroads – we must choose a different path to build a more resilient, regenerative, equitable, and sustainable tourism economy. But how? Business as usual will be the default option, so unless we are intentional about change, we will revert to old models and practices. Instead, businesses and destinations must find their reset button, and utilize all the tools, support, and best practices available.
Future of Tourism Coalition: Managing Tourism's Impacts
April 22, 2021 | 8:00 a.m. Pacific Time
In this webinar, panelists discuss new, simple measures of success that go beyond visitor numbers and overall spend, recognizing the true value of tourism – both its costs and benefits – and understanding how it will contribute to a destination’s health and community wellbeing.
Future of Tourism Coalition: Local and Sustainable Supply Chains
May 6, 2021 | 8:00 a.m. Pacific Time
In this webinar, panelists discuss local entrepreneurship and product innovation to boost employment and increase the amount of locally owned businesses in the tourism supply chain, to create authentic, positive, low-impact experiences, and to transition to a low-carbon, circular economy.
Future of Tourism Coalition: Presenting the Reset Toolkit (Americas)
May 27, 2021 | 10:00 a.m. Pacific Time
In this final webinar, panelists present the full Future of Tourism online toolkit and begin the collaborative process for building on this with organizations across the Future of Tourism Coalition network.