Shaping the Future of Destination Marketing
Celebrating Your Achievements

Share your informative, innovative and influential ideas in DMA West’s Best Idea Program, with presentations at the annual DMA West Education Summit each September.

The objective of the Best Idea Program is to share inventive techniques or imaginative approaches to promoting your destination, managing your organization, providing services and communicating with stakeholders.

It’s easy. Just complete a project form--for the best idea (or ideas!) your organization has implemented during the last two years--via an electronic form submission. Using the project form, describe the best idea you’ve implemented during the last two years, convey the project’s effectiveness, and include project costs and return on investment information. You are welcome to enter several best ideas.

Best Idea submissions are due by August 17, 2018. A Board-appointed Task Force will review the best idea submissions. Panelists from selected DMOs are invited to present their best ideas at the annual DMA West Education Summit in September.

Submit your organization’s best idea(s) online. Multiple submissions are welcome!

The annual Best Idea Program Booklet--including all project submissions--will be uploaded to the Resource Library after the Education Summit.

NOTE: Only entries from DMA West members are accepted.

Submit Ideas

Best Idea Program Achievement Awards

Four DMOs received achievement awards in a recent competition with their colleagues from the West. Sponsored by DMA West, the annual Best Idea Program showcases innovative projects and creative marketing strategies as submitted by DMA West members. This year’s Best Idea Program awards were presented during the 2016 DMA West Education Summit, September 21-23, in Mesa, Arizona.
Flagstaff Convention & Visitors Bureau (AZ)
Project Title: 90th Anniversary Route 66 - 66 Kicks on Route 66
The Flagstaff Convention & Visitors Bureau, along with its stakeholders and partners, created and implemented year-long strategic marketing activity supporting the most historic and celebrated road in America – Route 66, The Mother Road – in preparation of its 90th anniversary. Capitalizing on the adventure seeker and historian, the program’s objective was to provide a time-sensitive “need to travel” and authentic reason to visit Flagstaff.
Travel Lane County (OR)
Project Title: GO Campaign
The goal was to create a campaign that would inspire visits to Eugene, Cascades & Coast region from nearby markets with an emphasis on Portland, Oregon’s largest population center. In order to stand out from the crowd, Travel Lane County staff identified four travel motivators that are strong enough to pull people 160+ miles from Portland for an overnight stay: dune buggy rides on the Oregon Coast; cycling in the Mountain Bike Capital of the Northwest; hiking uncrowded trails to magnificent waterfalls and riding the popular Covered Bridges Scenic Bikeway.
Santa Monica Travel & Tourism (CA)
Project Title: Santa Monica Travel & Tourism Partners with Witchery to Promote Santa Monica as the Ultimate Escape Destination
Santa Monica Travel & Tourism (SMTT) engaged in an opportunity to partner with Witchery, one of Australia’s leading fashion labels, lifestyle brands and retailers within Australia and New Zealand. The focus of this project was to promote Santa Monica as a stylish and aspirational travel destination to reach Australian and New Zealand consumers - one of Santa Monica’s top international feeder markets - through the use of an integrated consumer and trade marketing campaign that ran within a three-week period during summer 2015.
Ventura Visitors & Convention Bureau (CA)
Project Title: Celebrity Dogs of Instagram Familiarization (FAM) Trip
In the world of Instagram influencers, the Ventura VCB/Visit Ventura sought to stand out from the crowd by hosting influencers of the four-legged type. Ventura VCB invited six (6) doggies for a familiarization (FAM) trip targeting furry friends who have become Instagram celebrities. Together, the dogs have more than 300,000 followers. While asked for only two Instagram posts per dog, the group posted 26 photos of their time in Ventura tagging Visit Ventura and the local businesses that hosted them, and praising Ventura as the most pet-friendly destination they knew. Together, the posts earned more than 40,000 likes on Instagram and Visit Ventura earned exposure to thousands of new followers.


Several representatives were honored with Best Idea Program Achievement Awards for their respective DMOs at the 2016 DMA West Education Summit. (Left to right) Kim Sidoriak, CDME, Chief Marketing Officer, Santa Monica Travel & Tourism; Lori Pappas, Marketing & Media Relations Manager, Flagstaff CVB; Fiorella Calderoni, Communications Manager, Ventura VCB; and Kari Westlund, President & CEO, and Sally McAleer, Vice President of Integrated Marketing, Travel Lane County/Eugene, Cascades & Coast. Congratulations!