Shaping the Future of Destination Marketing
Celebrating Your Achievements

Share your informative, innovative and influential ideas in DMA West’s Best Idea Program, with presentations at the annual DMA West Education Summit each September.

The objective of the Best Idea Program is to share inventive techniques or imaginative approaches to promoting your destination, managing your organization, providing services and communicating with stakeholders.

It’s easy. Just complete a project form--for the best idea (or ideas!) your organization has implemented during the last two years--via an electronic form submission. Using the project form, describe the best idea you’ve implemented during the last two years, convey the project’s effectiveness, and include project costs and return on investment information. You are welcome to enter several best ideas.

Best Idea submissions are due by September 9, 2019. A Board-appointed Task Force will review the best idea submissions. Panelists from selected DMOs are invited to present their best ideas at the annual DMA West Education Summit in September.

Submit your organization’s best idea(s) online. Multiple submissions are welcome!

The annual Best Idea Program Booklet--including all project submissions--will be uploaded to the Resource Library after the Education Summit.

NOTE: Only entries from DMA West members are accepted.

Submit Ideas

2018 Best Idea Winners

Best Idea Program Achievement Awards

Four DMOs received achievement awards in a competition with their colleagues from the West. Sponsored by DMA West, the annual Best Idea Program showcases innovative projects and creative marketing strategies as submitted by DMA West members. The 2018 Best Idea Program achievement awards were presented during the 2018 DMA West Education Summit, September 11-13, in Boise, Idaho.

Representatives presented their Best Ideas during the Education Summit.

Congratulations to:

Aspen Chamber Resort Association (Colorado)
How To Aspen: A Collection of Tips on How To Enjoy Aspen in a Sustainable and Meaningful Way

Mat-Su Convention & Visitors Bureau (Alaska)
Empowerment – Video Production

Visit Santa Rosa (California)
Santa Rosa Beer Passport

Visit Tri-Valley (California)
The Tri-Valley Ice Cream Trail