Shaping the Future of Destination Marketing
Celebrating Your Achievements

Share your informative, innovative and influential ideas in DMA West’s Best Idea Program, with presentations at the annual DMA West Education Summit each September or October.

The objective of the Best Idea Program is to share inventive techniques or imaginative approaches to promoting your destination, managing your organization, providing services and communicating with stakeholders.

It’s easy. Just complete a project form--for the best idea (or ideas!) your organization has implemented during the last two years--via an electronic form submission. Using the project form, describe the best idea you’ve implemented during the last two years, convey the project’s effectiveness, and include project costs and return on investment information. You are welcome to enter several best ideas.

A Board-appointed Task Force will review the best idea submissions. Panelists from selected DMOs are invited to present their best ideas at the annual DMA West Education Summit in the fall.

Submit your organization’s best idea(s) online. Multiple submissions are welcome!

Entries for the 2021 Best Idea Program are due September 3, 2021.

Selected DMOs will be asked to present their best ideas at the Education Summit, September 29 - October 1, 2021, in Vancouver, Washington.

The annual Best Idea Program Booklet--including all project submissions--will be uploaded to the Resource Library after the Education Summit.

NOTE: Only entries from DMA West members are accepted.

Submissions are closed

2019 Best Idea Winners

Best Idea Program Achievement Awards

Four DMOs received achievement awards in a competition with their colleagues from the West. Sponsored by DMA West, the annual Best Idea Program showcases innovative projects and creative marketing strategies as submitted by DMA West members. The 2019 Best Idea Program achievement awards were presented during the 2019 DMA West Education Summit, October 2-4, 2019, in Sacramento, California.

Representatives presented their Best Ideas during the Education Summit. See the NEWS section for the Best Idea Program press release, which includes an overview of the entries selected for achievement awards.

Congratulations to:

Discover Flagstaff (Arizona)
Flagstaff Lunar Legacy

Visit Oakland (California)
Visit Oakland - Best Trips

Oregon’s Mt. Hood Territory
Travel the Entire Oregon Trail for the 175th Anniversary

Visit San Juan Islands (Washington)
Island Kids Explain