Education Summit and Best Idea Program


October 1-2, 2019
Pre-conference courses in partnership with Destinations International.
Professional in Destination Management (PDM) Courses (day-long)

Online Registration Registration Brochure

October 1 - Fundamentals of Sales
October 2 - Governance and Finance
Hyatt Regency Sacramento | Sacramento, California (see reservations link below)

PDM Course Registration Fee: Includes selected course and associated group meal functions.

Registrant from a DMA West-member DMO or a Destinations International-member DMO
$395 per PDM Course 
Registrant from a nonmember DMO
$968 per PDM Course 

October 2-4, 2019
Education Summit & Vendor Showcase* and Best Idea Program
*Vendors: Contact DMA West staff at for Vendor Showcase and Sponsorship packets.

Hyatt Regency Sacramento | Sacramento, California
Visit Sacramento

Education Summit Registration Fee: Includes sessions and group meal functions.

Registrant from a DMA West-member DMO
$350 First registrant from a DMA West-member DMO
$275 Each additional member registrant from the same DMA West-member DMO
$175 Spouse/Companion

Special Offer: The Education Summit member fee is open to DMA West members or any DMO delegate from a nonmember DMO who is attending at least one of the pre-conference PDM courses.

Registrant from a nonmember DMO
$615 Each registrant from a nonmember DMO

Experiential Session – Per Person Fee – Wednesday (morning)
Separate fee TBA for each Experiential Session (Experience-the-Destination outings).

Hotel Group Rate
Group rate: $189 plus room tax/assessment; single/double occupancy
Reservations: (877) 803-7534
Please make your reservations before September 9, 2019.
Reservations link:


2018 Presentations


Marketing Our Destinations and Managing Our Organizations

Join your DMO-industry colleagues from across the West for advanced education sessions, progressive sales and marketing strategies as well as management ideas and networking opportunities with peers from the West.

Delve into high-level tactics across rapidly changing disciplines: engagement, product development, marketing strategies and trends. Tap into your own creativity to discover the marketing guru, sales standout and destination whiz you were meant to be. Sharpen your skills and go home with actionable ideas.

Vendor Showcase

Preferred Vendors
Our exhibitors and sponsors are excellent sources for products and services for destination marketers. We appreciate the support they provide to the Association and invite you spend time with the vendors, ask product questions and consider them as potential partners for your future projects.

Vendor Showcase and Sponsorship Opportunities: Please contact DMA West staff at for exhibitor and sponsor packets.

Best Idea Program


Shaping the Future of Destination Marketing
Share your informative, innovative and influential ideas in DMA West’s Best Idea Program, with presentations at the annual DMA West Education Summit each September.

The objective of the Best Idea Program is to share inventive techniques or imaginative approaches to promoting your destination, managing your organization, providing services and communicating with stakeholders.

It’s easy. Just complete a project form--for the best idea (or ideas!) your organization has implemented during the last two years--via an electronic form submission. Using the project form, describe the best idea you’ve implemented during the last two years, convey the project’s effectiveness, and include project costs and return on investment information. You are welcome to enter several best ideas.

Best Idea submissions are due by August 22, 2018. A Board-appointed Task Force will review the best idea submissions. Panelists from selected DMOs are invited to present their best ideas at the annual Education Summit in September.

The annual Best Idea Booklet--including all project submissions--has been uploaded to the Resource Library after the DMA West Education Summit.

Submit Ideas