DMA West Leadership Summit for CEOs


July 30 - August 1, 2018
Marcus Whitman Hotel | Walla Walla, Washington
Visit Walla Walla |

More Information | Registration Form

Registration Fee includes sessions and group meal functions.
$425 CEO registrant from a DMA West-member DMO
$650 CEO registrant from a nonmember DMO
$175 Spouse/Companion

Hotel Group Rate - Marcus Whitman Hotel
Group rate: $159 or $189 based on room type plus room tax; single/double occupancy
866-826-9422 or 509-525-2200
Reference the DMA West Leadership Summit Room Block when making your reservations.
Please make your reservations before July 6, 2018.

Leadership Summit Schedule
Monday, July 30
Afternoon Education Session beginning at 2:30 p.m.
Group Activity and Dinner 
Tuesday, July 31
Morning Group Activities
Luncheon and Presentation
Afternoon Education Sessions
Group Activity and Dinner 
Wednesday, August 1
Morning Education Sessions until 12:00 p.m.
Afternoon Group Activities

Traveling to Walla Walla
Walla Walla Airport (ALW) offers daily direct flights to and from Seattle and connections to more than 50 cities coast to coast. Airline: Alaska Airlines.
Tri Cities Airport (PSC) is located two miles northwest of Pasco, Washington, and is 50 minutes from Walla Walla. Airlines: Allegiant, Delta, Alaska Airlines, United Express

Thriving at the Top - Organizational Strategies for DMO CEOs

Gain insights into the evolving challenges facing DMOs and those who lead them.

DMO chief executives face unique demands and have distinct professional needs.

For more than two decades, DMO leaders have gathered at the annual Leadership Summit (formerly CEO Forum) to explore industry priorities, share insights into challenges facing DMOs, and determine how to best market their destinations and lead their organizations.

New and veteran DMO leaders address the challenges driven by changes in funding sources and resource allocation, increased accountability and performance measures, marketing strategies, escalating technology and complex trends in the meetings and travel industry.

CEOs build a face-to-face peer network to assist in garnering industry insights and resources from colleagues. DMO leaders at the Leadership Summit also participate in a Marketing Idea Exchange. It’s a quick way to glean a handful of terrific ideas to inspire your promotional efforts.

Join your peer CEOs at the annual Leadership Summit as you search for ways to stay fresh and keep your organization nimble.

Comments shared by CEO delegates after the 2017 Leadership Summit:

  • This is my favorite conference of the year. Connecting with peers is so helpful and insightful.
  • I love the intimacy of this conference and the genuine sharing of ideas. The location is always inspirational, which is wonderful!

2017 Leadership Summit


“I was so impressed and inspired by everyone I met at the Leadership Summit. I will definitely be adding this program as a “must do” each year.”

~ Cody Jennings
Skagway Convention & Visitors Bureau