2024 Leadership Summit for CEOs

June 20-22, 2024
Cheyenne, WY
Online registration. Please get in touch with melyssa@onewesttourism.org if you need assistance.

Registration Information

$650 – CEO from a DMA West-member DMO
$850 – CEO from a nonmember DMO

$350 - Guest 

Fees include education program and scheduled group meal functions.  Separate fees apply for selected group activities.

Hotel Reservations

Little America Hotel Cheyenne
2800 West Lincolnway, Cheyenee, WY 82009, Group Rate: $179 

Booking link:https://reservations.travelclick.com/4651?groupID=3984876

If you wish to extend your stay, contact the hotel at 307-775-8400.



 Thursday, June 20 – Day One

 2:00 p.m. – 2:30pm


 2:30 p.m. – 5:30 p.m.

Opening General Session, Ballroom


·                     Self-introductions (round-robin style) 


Ask each CEO to share the following during his/her self-introduction:

  • Name
  • DMO
  • Years as a CEO (total years)
  • How long at current DMO
  • Number of Staff
  • Currently, what is your biggest culture challenge?


·                     Introduction of Session Presenter - Dr. Lisa Penney

Opening Keynote Speaker - Dr. Lisa Penney - Resilience 101 - How to Surf the Waves of Change

To develop resilience, one must first understand stress. In this interactive talk, you will learn the basics about what stress really is and how stress impacts our thinking about everything, including stress. Participants will be given specific tools for managing stress and an opportunity to practice skills to increase resilience, especially in dynamic environments.  


6:15 p.m.  

 ·   Group Reception and Dinner, Que Pasa Cantina 

-Dinner sponsored by Madden Media




 Friday, June 21 – Day Two


7:45 a.m. - 8:30 a.m.

Group Buffet Breakfast

Sponsored by TripAdvisor

8:30 a.m. - 10:30 a.m.

General Session,

Session Presenter - Andreas Weissenborn, Destinations International

Andreas Weissenborn, Vice President of Research and Advocacy with Destinations International, will share advocacy highlights in the travel industry along with tips on working with decision makers and then help lead a panel discussion with some of Wyoming's local legislators, city council members and county commissioners.


Peer – to -Peer Sessions 

Review the peer group handout for your randomly assigned group as well as the assigned meeting room in Heritage Hall. 


We’ll have boxed lunches available at 11:45 a.m. for you to pick up and resume the peer sessions.  For those attendees who have guests with them, please ask them to join the group for the luncheon.


·                     Afternoon Activities*

For those participating in one of the group activities this afternoon, please see the activities program and rosters that were in your packets. Be ready to go for your selected activity!·             

6:15 p.m.  

·   Group Reception and Dinner, Archer Event Complex

-Dinner and Rodeo sponsored by Visit Cheyenne

 ·   Closing Remarks/Announcements


Breakfast will be available at 8:00 a.m. at the hotel, prior to the 8:30 a.m. Topical Sessions.




 Saturday, June 22 – Day Three

8:00 a.m. - 8:30 a.m.

Group Buffet Breakfast

8:30 a.m. - 12:30 p.m.

Topical Sessions 

12:30 p.m. – 12:40 p.m.

Closing remarks...


·   Afternoon Activities – On your own

For those participating in a group activity this afternoon, please see the activities program and rosters that were in your packets. Be ready to go for your selected activity!


*Suggested Afternoon Activities


1)      Terry Bison Tour 

2)      Pine Bluffs Distillery Tour (travel time)

3)      Curt Gowdy State Park Tour



4)      Museum Tour

5)      Historic Sites and Capitol

6)      Downtown Shopping

Thriving at the Top - Organizational Strategies for DMO CEOs

Gain insights into the evolving challenges facing DMOs and those who lead them.

DMO chief executives face unique demands and have distinct professional needs.

For more than two decades, DMO leaders have gathered at the annual Leadership Summit (formerly CEO Forum) to explore industry priorities, share insights into challenges facing DMOs, and determine how to best market their destinations and lead their organizations.

New and veteran DMO leaders address the challenges driven by changes in funding sources and resource allocation, increased accountability and performance measures, marketing strategies, escalating technology and complex trends in the meetings and travel industry.

CEOs build a face-to-face peer network to assist in garnering industry insights and resources from colleagues. DMO leaders at the Leadership Summit also participate in a Marketing Idea Exchange. It’s a quick way to glean a handful of terrific ideas to inspire your promotional efforts.

Join your peer CEOs at the annual Leadership Summit as you search for ways to stay fresh and keep your organization nimble.