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New Tactics and Insights Explored at the Tech Summit

In an event recap article in a Visit Santa Cruz County (VSCC) publication, it was noted that the 2022 DMA West Tech Summit “presentations and workshops covered a variety of topics such as rethinking ROI, leveraging LinkedIn for meetings and groups, tactics and trends around social media advertising, and best marketing practices for DMOs. Labs, vendor showcases, and educational sessions led by industry experts focused on rising trends in the digital marketing industry. VSCC staff returned with new ideas about how to utilize social media and digital platforms as well as ways to assist partners in growing their own online presence.”

Representatives from western DMOs and vendor company representatives joined expert speakers at the 17th Tech Summit & Vendor Showcase, March 30 - April 1, in Tucson.

Special thanks to our presenters, vendors and sponsors for their participation and support. We thank the major sponsor for their generous support in presenting the Tech Summit--Visit Tucson, Drozian Webworks, Simpleview, Tripadvisor, Madden Media, Smart Meetings, Destination Analysts and Miles Partnership. When seeking vendor company information, see list at right of preferred partner companies that participated at the Vendor Showcase at the 2022 Tech Summit.

Kudos and special thanks to the Visit Tucson staff for their warm hospitality. If you were at the Tech Summit, you know there were visits to Sabino Canyon and Biosphere 2 for the Experiential Sessions as well as a relaxing welcome reception at the El Conquistador Resort sponsored by Drozian Webworks and a fabulous evening event at the Tohono Chul Botanical Gardens, hosted by Visit Tucson and Simpleview.

We also thank these additional major sponsors for their generous assistance in presenting the Tech Summit─Tripadvisor, Smart Meetings, Madden Media, Destination Analysts and Miles Partnership.

Watch for information soon about the date and location information for the 2023 Tech Summit & Vendor Showcase.

“It was a very successful conference!”
~Conrad Braganza, Senior Manager, Research, Sonoma County Tourism (delegate)

“It was so great to be on the road again, educating and networking. DMA West is really my favorite event!”
~Tania Leichliter, Head of Global Business Development & Strategic Partnerships, Ad+genuity (speaker)

“Congrats on another amazing Tech Summit!”
~Brian V. Matson,Senior Director of Strategy & Education, TwoSix Digital (speaker)

“I really appreciated the opportunity to come and help educate, while getting the opportunity to network with so many.”
~Jason Dodge, Founder, BlackTruck Media + Marketing (speaker)


Three Visit Santa Cruz County representatives ─ Social Media Director Rachel Endsley, Website & Digital Marketing Director Daryl Zape, and Marketing Communications Coordinator Jenn Day ─ joined representatives from other destination organizations to learn about the latest resources and trends in digital marketing and social media at the 2022 Tech Summit & Vendor Showcase in Tucson.

Preferred Partner Companies that Participated at the 2022 Tech Summit & Vendor Showcase

Bandwango |
Clicktripz |
Destination Analysts |
Drozian Webworks |
Epsilon |
Hopper |
Madden Media |
Meetings West |
Miles Partnership |
NBC Digital | | |
Relic Agency |
Road.Travel - Curated Routes Ecosystem |
RootRez |
Simpleview |
Smart Meetings |
Sojern |
Sparkloft Media |
Tempest |
Threshold 360 |
TripAdvisor |
Visa, Inc. |
Wander |
Zartico |


Photo Credits: DMA West, Visit Tucson, Jarrod Lyman.