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DestinationNEXT 2021 Futures Study Full Report

The latest full report of the DestinationNEXT 2021 Futures Study is now available. More than 700 destination leaders in 50 countries responded to the study, and the result is the most comprehensive review of the trends and potential strategies affecting destination organizations around the world. The full report can be accessed by clicking HERE. Supplementing that, the updated DestinationNext Scenario Model and Assessment Tool helps stakeholders strategically evaluate their destinations. The DestinationNEXT Futures Study and scenario model can be used as the cornerstones for a strategic plan, board retreat or destination master plan.