Wednesday | September 29, 2021

12:00pm - 5:30pm
Registration for Education Summit & Vendor Showcase

12:30pm - 5:00pm
Experience-the-Destination: Experiential Sessions
See full overviews online. Select one; separate fee applies.
A. Waterfront Wonder (Tours, Lunch, Wine Tasting)
B. Cultural Crossroads (Tours, Lunch, Beer Tasting)

6:00pm - 7:00pm
Welcome Reception at Hilton Vancouver Washington
Hosted by Dorzian Webworks
Sip, savor and nosh as you enjoy time with industry friends and colleagues.

Thursday | September 30, 2021

8:15am - 9:00am
Group Breakfast

9:00am - 10:00am
Opening General Session Presentation
Connect the Dots: Breakthrough Thinking in a Competitive World

10:00am - 10:45am
Vendor Showcase & Networking Break

10:45am - 12:00pm
Concurrent Workshops
A. New Expectations from Meeting Planners
B. Advocacy and Lessons Learned
C. Providing Accessible Travel is Both a Social Imperative and a Business Opportunity

12:00pm - 1:30pm
Luncheon and Best Idea Program Presentations & Awards
Hosted by NBC Digital
A favorite component of the Education Summit is the Best Idea Program luncheon. Our award winners will share their creative and imaginative approaches to marketing their destinations and managing their organizations.

1:30pm - 3:30pm
Peer-to-Peer Advice Sessions
Choose one session when you register; open only to DMO delegates.
1. Organizational Decisions & Community Engagement
2. Group Sales, Client Communication & Client Expectations
3. Changing Marketing Plans, Strategies & Goals

3:30pm - 4:15pm
Vendor Showcase & Networking Break

4:15pm - 5:00pm
General Session Presentation
Navigating the Perilous Road to Recovery

Group Event at Pearson Field and Air Museum
Hosted by Visit Vancouver USA
Discover the unique role Vancouver USA played in aviation history. Pearson Field is known as the birthplace of West Coast aviation. Enjoy more time with industry friends and colleagues while you savor Pacific Northwest locally sourced food and beverages.

Friday | October 1, 2021

7:45am - 8:30am
Group Breakfast

8:30am - 9:30am
General Session Presentation & Annual Business Meeting
Fact From Fake? Unraveling (Mis)information in the Digital Age

9:30am - 10:15am
Vendor Showcase & Networking Break

10:15am - 11:30am
Concurrent Workshops
A. Innovative Strategies to Improve the Resident and Visitor Experience and Facilitate Change
B. Developing Cultural Tourism in Your Destination When You Don’t Know Where to Start
C. Evolving Workforce Expectations and Workplace Shifts

11:30am – 12:30pm
Luncheon & Closing Presentation
Findings from the New 2020-21 Visitor Guide Readership and Conversion Study

Quick Links

  • DMA West-member DMO

  • See Below
  • $350 - First registrant from a DMA West-member DMO

    $275 - Each additional member registrant from the same DMA West-member DMO

    $175 - Guest registrant (spouse/significant other/faculty/student)

  • Registration Closed