Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue
Visit Seattle generates new campaign to encourage American workers to take advantage of unused vacation days
In early November, Visit Seattle, announced the launch of a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional burnout. As a country, Americans also leave a lot of time that could be used, unused. According to research conducted by Project: Time Off, a national movement to transform American attitudes and change behavior around vacation time, Americans left 662 million vacation days unused in 2016. In total, 54% of Americans did not use all their earned time off. As the U.S. heads into the busy holiday season, a stressful time for many Americans, Visit Seattle’s creative effort was designed to nudge Americans to seriously consider taking a vacation this holiday – and to take that vacation in Seattle.
Working in partnership with Seattle-based creative agency, PB&, Visit Seattle is driving a national message through select cable networks and digital placements. Linear TV will run on Sundance TV and REVOLT TV. National digital video will stretch across NBC, CBS, YouTube and paid social. Visit Seattle will also execute a mobile takeover on NBC websites. In addition, the television spots will center more heavily in markets most ‘in need’ of a vacation, according to the research. To round out the campaign, Visit Seattle and creative agency PB& also launched a website, visitseattle.org/holidays that allows users to input the number of vacation days they are allotted, which then generates vacation recommendations complete with hotel packages.