Oakland Ale Trail and Oakland Urban Wine Trail Passports Go Digital
Visit Oakland has made it easier for locals and visitors alike to experience the Oakland Ale Trail and Oakland Urban Wine Trail by launching digital passports. This was completed through a partnership with Bandwango, a destination experience engine. The Ale Trail and Urban Wine Trail digital passports allow users to discover new venues, check-in to locations and redeem discounts from participating wineries and breweries all via a smartphone. No app store downloading or printed passports is needed, users can access the digital passports by opening the bookmarked web app in their internet browser. Other features include a text-to-sign-up option, access to business information and map integration, making a more seamless mobile experience. “Launching the digital passports for the Ale Trail and the Urban Wine Trail ensures that visitors will get the most out of their experience. This will also facilitate exploration of Oakland’s many neighborhoods in which our breweries and wineries are located,” says Mark Everton, president & CEO of Visit Oakland. Oakland offers eight wineries and 12 breweries on the trails, all with flavor and style combinations that make them stand out within their industries. Urban Wine Trail web app users will redeem an exclusive Oakland Urban Wine Trail wine and cheese tote, once they check-in and make a purchase of a bottle of wine or greater value from all wineries. Ale Trail web app users that check-in and make a purchase from all breweries, will receive an Oakland Ale Trail growler.