Meetings Mean Business Coalition Relaunches Worth Meeting About

Industry Campaign Showcases the Importance of Face-to-Face Meetings for Business and Society

In July the Meetings Mean Business Coalition (MMBC) relaunched its Worth Meeting About campaign with an expanded lens that uses major world events, case studies and personal testimonials to highlight the industry’s role in driving progress and innovation. Leveraging digital tactics and storytelling, the coalition will emphasize the message that when it’s important, it’s Worth Meeting About.

“Worth Meeting About brings to life the value behind meetings and the progress that’s created in the face-to-face forums enabled by our industry,” said Paul Van Deventer, MMBC co-chair and president and CEO of Meeting Professionals International. “This industry-generated content will help us advance the case for why meetings matter and illustrate how meeting face-to-face spawns innovation and economic growth.”

In addition to seeding MMBC-branded content that highlights events taking place around the world, the campaign will crowdsource stories and testimonials on social media to create an arsenal of case studies and generate an online conversation. Using six-word stories, professionals both in and outside of the meetings industry will share their personal experiences to express what’s Worth Meeting About in their lives. MMBC will also film video testimonials and engage the coalition’s Meeting Professionals Task Force and Ambassadors program to help generate longer-form case studies.

To learn more, visit Follow and participate in the digital conversations at @MeetingsMeanBiz on Twitter and by using the hashtags #WorthMeetingAbout.

Comprised of more than 60 members, the coalition unites the meetings industry with one strong and powerful voice. For more information, visit