HSMIA Honors Visit Stockton with a Gold and Bronze Adrian Award for Travel Marketing Excellence
The Hospitality Sales & Marketing Association International (HSMAI) honored Visit Stockton with a Gold and Bronze Adrian Award for digital marketing excellence for its winning entry in the 61st annual Adrian Awards. Visit Stockton was recognized with a Gold Adrian Award for its destination website, VisitStockton.org, and a Bronze Adrian Award for its #StocktonTrue marketing campaign. “Visit Stockton is thrilled to be recognized for our efforts to market and promote Stockton as a destination.” Said Wes Rhea, CEO of Visit Stockton. Visit Stockton was honored during the HSMAI Adrian Awards Gala on February 20, 2018, at the New York Marriott Marquis, which was attended by more than 1,000 hospitality, travel, and tourism marketing executives. The Adrian Awards Gala celebrates award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.
Visit Ventura Wines Gold and Silver Adrian Awards
Visit Ventura received gold and silver awards from HSMAI in the 61st annual Adrian Awards. Visit Ventura was awarded gold for its “Pit-Stop Serenades to Celebrate Awesome Moms” public relations campaign orchestrated in partnership with dude. be nice. The campaign celebrated three moms whose endless support illustrates the community spirit behind Ventura’s sunny disposition, starring a backdrop of three iconic Ventura locations. Families led unknowing moms to pre-staged locations where busloads of well-wishers unloaded in flash mob style to sing moms their favorite songs. With the help of generous partners, moms also received Ventura staycations, reiterating the message that Ventura is the perfect holiday destination. Watch the video here.
Visit Ventura also received a silver award for its “Destination Storytelling Through Music” marketing campaign orchestrated in partnership with Sound Off Films and singer/songwriter Haley Grigaitis. Upon finding the song ‘Pierpont,’ Visit Ventura sought to partner with the singer/songwriter and a local production team to create a shareable music video featuring Ventura landmarks and cameos of well-known locals. The goal was to add a musical element to Ventura’s brand identity that would resonate with new audiences and develop a stronger sense of identity for existing audiences. Watch the video here.