New Name, New Logo and New Address – West Hollywood
In May, Tom Kiely announced an organizational name change to West Hollywood Travel + Tourism Board. A new logo was also introduced that includes the city’s full name, West Hollywood. The DMO worked with Destination Analysts on an ‘Organizational Naming and Perception Study’ to collect consumer insights in key domestic and international markets, measuring awareness and perception of “WeHo” and “West Hollywood” as it aligns with corporate naming and potential visitor preferences. West Hollywood Travel + Tourism Board utilized this research and partnered with MMGY Global for a logo redesign. The new logo and name change comes alongside a new Official Visitors Guide and will be followed by a global advertising campaign in select markets. After decades in the iconic Pacific Design Center, the West Hollywood Travel + Tourism Board office has moved to a more central area of West Hollywood near the intersection of Santa Monica and La Cienega Boulevards.