Orange County Comes to SF with First-Ever Integrated Marketing Push Promoting Tourism to the OC
On November 1, a new integrated marketing campaign, OMGOC, was launched by a consortium of Orange County (OC), California DMOs targeting the San Francisco market to promote tourism to sunny Orange County. The first-ever campaign went live with a series of digital ad banners and video segments, promoting the participating Orange County partners including Visit Anaheim, Visit Huntington Beach, Visit Newport Beach, Destination Irvine, Visit Laguna Beach, Travel Costa Mesa and South Coast Plaza.
The campaign, OMGOC, challenges Northern Californians on what they truly know about Orange County with the goal of blowing their minds and showing them there is so much more to Orange County than they may have thought. The county’s beauty, adventure, quirkiness, distinctive neighborhoods, hidden enclaves and the incredibly varied experiences the OC has to offer will leave travelers with nothing left to say but, “OMG OC”! Marketing and advertising agency, Greehaus, created the forward-thinking campaign that will run through December 10, 2016.
The campaign’s creative highlights key dynamic visuals from all the participating destinations and partners tagged with the unifying OMGOC logo graphic and tagline “GO OC Now.” The creative ads will rotate and feature one DMO or partner’s unique logo and graphics exclusively.
To view elements from the campaign’s creative, visit: www.omggooc.com.
Additional campaign elements set to launch through December include:
- Digital, Radio, Social, PR
- Guerilla Marketing (PR/Out-of-Home Takeover)
- Custom Content
- Digital Programming
- Campaign Microsite
- Promotional Sweepstakes